Marketing Director at Dow Jones

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fuel, Chemicals, EnergyIndustries

Requirements

12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably N

Responsibilities

Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment
Oversee creative and messaging for all channels, as well as audience segment targeting and selection
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets
Create strategy and resulting campaigns for nurturing sales leads to close
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area
Interpret marketing performance analyses to determine strategies for future success
Innovate new ideas that increase lead generation and conversion

Skills

Marketing Strategy

Lead Generation

Demand Generation

SEO

SEM

Email Marketing

Social Media

Events

Web Design

Content Marketing

Graphic Design

Buyer Personas

Product Positioning

KPIs

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees