Director of Growth Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, SaaSIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a Master's degree being preferred. A minimum of 10-15 years of relevant experience in growth marketing, ideally within B2B SaaS or technology, is required. Demonstrated expertise in designing and executing multi-channel growth initiatives focused on customer acquisition, strong analytical skills for data interpretation and strategy development, and fluency in tools such as Google Analytics, Tableau, Salesforce, and Pardot are essential. Proficiency in A/B testing, multivariate testing, and other experimentation methodologies, along with proven ability to manage and optimize marketing budgets for maximum ROI, are necessary. The ideal candidate is comfortable working across strategy and execution, thrives in agile, fast-paced environments, and is an excellent communicator capable of partnering with and influencing cross-functional teams and leadership.

Responsibilities

The Director of Growth Marketing will develop and execute full-funnel growth plans for both SMB and Enterprise segments to drive customer acquisition across various channels, optimizing for cost-efficient acquisition and conversion. They will plan and execute ABM campaigns for Enterprise segments, leveraging intent data and orchestration tools to drive engagement and pipeline velocity. This role involves working closely with sales, product marketing, content, digital, and design teams to align campaigns and messaging, utilizing data analytics, A/B testing, and experimentation methods to uncover new growth opportunities and optimize existing campaigns. The Director will collaborate with cross-functional teams to align marketing efforts with overall business goals, partner closely with sales, marketing analytics, and product marketing teams to surface customer insights, and monitor and report on key marketing performance metrics, providing actionable insights and recommendations. They will continuously iterate on plans to drive engagement and desired outcomes through audience segmentation, creative, and messaging, and partner with sales and marketing operations to align lead flow and optimize conversion paths for both enterprise and SMB pipelines.

Skills

Growth Marketing

Customer Acquisition

Campaign Strategy

A/B Testing

Data Analysis

ABM Campaigns

Intent Data

6sense

Audience Segmentation

Marketing Analytics

Lead Flow Optimization

Pipeline Optimization

Workwave

Software solutions for field service management

About Workwave

WorkWave specializes in software solutions for field service management, catering to businesses that provide services at customer locations, such as pest control, lawn care, and HVAC. Its suite of products includes tools for scheduling, dispatching, customer relationship management (CRM), billing, and mobile workforce management, all designed to automate processes and enhance operational efficiency. WorkWave operates on a subscription model, allowing clients to customize their software access based on their needs and scale as their business grows. Additionally, the company offers specialized services for private equity investors, providing support and resources to optimize investments in the field service sector. WorkWave's goal is to continuously improve its offerings and ensure clients have access to the latest technologies while fostering a remote-first work environment for its employees.

Holmdel Township, New JerseyHeadquarters

1984Year Founded

$8.1MTotal Funding

SEEDCompany Stage

Enterprise Software, Financial ServicesIndustries

201-500Employees