[Remote] Performance Marketing Manager at Hightouch

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

4+ years of hands-on experience managing paid social and paid search campaigns, ideally at a fast-growing B2B SaaS company
Proven track record of driving measurable impact on pipeline and revenue through paid media
Highly analytical with strong skills in reporting, optimization, and data-driven decision-making
Ability to balance data with creativity—comfortable developing ad concepts that engage and convert
Strong communication and collaboration skills, with experience working across Marketing, Sales, and Ops
Experience with analytics/reporting tools like Looker or Omni is a plus
Experience with account-based marketing (ABM) strategies or testing emerging ad platforms

Responsibilities

Own the strategy, execution, and optimization of paid campaigns across LinkedIn, Facebook, Google, and new/emerging channels
Drive qualified pipeline through paid acquisition and measure performance against revenue goals
Partner with the Marketing team to develop creative ad campaigns that amplify our broader demand-gen initiatives
Build and maintain dashboards in Omni to analyze performance and share insights with stakeholders
Manage budgets and forecasts, ensuring efficient allocation of spend to maximize ROI
Continuously test messaging, creative formats, and targeting strategies to improve campaign effectiveness
Stay up-to-date on the latest paid acquisition best practices, tools, and platform updates

Skills

Hightouch

Syncs live customer data across platforms

About Hightouch

Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the data integration market, focusing on Reverse ETL, which moves data from a warehouse into SaaS applications for real-time use. Hightouch stands out by securely handling sensitive information and integrating with various tools, making it a versatile solution for data teams. The company's goal is to help businesses enhance their operational efficiency by keeping customer data synchronized across multiple platforms.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$89.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.

Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.

Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.

Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.

Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.

Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.

Risks

Increased competition from Census and Grouparoo may impact Hightouch's market share.

Stricter European privacy regulations could complicate operations and increase compliance costs.

Economic downturns might affect subscription renewals and new customer acquisition.

Differentiation

Hightouch specializes in Reverse ETL, moving data from warehouses to SaaS applications.

The platform ensures real-time data activation for personalized marketing and sales optimization.

Hightouch offers HIPAA-compliant data handling, crucial for healthcare and sensitive data sectors.

Upsides

Hightouch's AI Decisioning enhances lifecycle marketing with precise targeting and personalization.

The partnership with The Trade Desk expands Hightouch's reach in European advertising markets.

Composable CDP trend supports Hightouch's flexible, customizable data solutions for businesses.

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