Imprint

Marketing, Strategy & Analytics Lead

Remote

$120,000 – $140,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Credit Card & Payment ProcessingIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-Time
  • Salary: $120K - $140K

Imprint is revolutionizing co-branded credit cards and financial products, making them smarter, more rewarding, and brand-centric. We partner with leading companies to launch modern credit programs that enhance loyalty, provide savings, and drive growth. Our platform integrates advanced payments infrastructure, intelligent underwriting, and a seamless user experience, empowering brands to offer robust financial products without becoming a bank.

About Imprint

Co-branded cards represent a significant portion of U.S. annual spending, yet many are still reliant on outdated banking systems. Imprint offers a modern, flexible, and tech-forward alternative designed for today's consumers. With backing from prominent investors like Kleiner Perkins, Thrive Capital, and Khosla Ventures, we are assembling a world-class team to redefine payment experiences and brand growth strategies. We seek individuals who thrive in fast-paced environments, enjoy tackling complex challenges, and aim to make a substantial impact.

The Marketing Team

The marketing team is dedicated to achieving rapid customer growth through innovative acquisition strategies and personalized lifecycle communications across all channels. We meticulously track and foster customer franchise growth by optimizing customer journeys based on analyses of customer shopping behavior, needs, intentions, and responses. Close collaboration with leadership, cross-functional teams, and merchant partners is essential to meeting ambitious growth targets.

The Role: Marketing Strategy & Analytics Lead

The Marketing Strategy & Analytics Lead will be responsible for developing and scaling data-driven contact strategies for personalized programs across various channels. This role involves optimizing targeting, generating insights to drive growth and innovation, and executing an advanced modeling (AI-ML) roadmap and agile experimentation (test & learn) agenda. You will design, develop, and implement advanced analytics solutions, translating them into actionable go-to-market strategies. The ideal candidate will have experience collaborating with diverse stakeholders across functions and building strong, trust-based relationships. We are committed to supporting your professional growth and development, offering opportunities to take on significant responsibility in a dynamic, fast-paced setting.

What You'll Do

  • Support the strategic vision and analytical frameworks necessary to ensure customer engagement and satisfaction with our content and messaging, driving customer growth through effective analytics.
  • Design and construct the data infrastructure required for marketing automation, including data sourcing and integration across systems/partners, building comprehensive customer profiles, establishing metadata, and enabling advanced personalization capabilities.
  • Develop experimentation and measurement plans, analyzing customer behavior data to inform and continuously optimize acquisition and engagement strategies.
  • Drive improvements in marketing technology (martech), including data flow into and out of systems and feature enhancements, to facilitate 1:1 personalization and automation across all channels. Develop detailed requirements for new functionalities.
  • Build tool-agnostic marketing automation capabilities to deliver real-time consumer journeys, encompassing next best action recommendations, content selection, and experimentation.
  • Cultivate a collaborative, data-driven culture within the team and across the organization, promoting a deep understanding of key performance drivers.

What We Look For

  • Over 5 years of experience in developing data-driven strategies to mobilize businesses towards achieving goals and outcomes through innovative solutions.
  • Proven experience leading complex, cross-functional initiatives.
  • Demonstrated ability to influence stakeholders, both with and without direct authority.
  • Strong background in descriptive and predictive analytics, including gathering requirements to meet data and technology prerequisites.
  • Solid understanding of machine learning algorithms and techniques, including supervised and unsupervised learning, and deep learning.

Skills

Data-driven contact strategies
Personalized marketing programs
Targeting optimization
Insights development
AI-ML modeling
Experimentation (test & learn)
Advanced analytics solutions
Customer journey analysis
Cross-channel marketing
Growth and innovation strategies

Imprint

Designs and manages co-branded credit card programs

About Imprint

Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.

New York City, New YorkHeadquarters
2020Year Founded
$197.5MTotal Funding
SERIES_CCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Competitive compensation and equity packages
Leading configured work computers of your choice
Unlimited vacation policy
Fully covered, high-quality healthcare including fully covered dependent coverage
Additional health coverage includes access to One Medical and option to enroll in an FSA
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks

Risks

Increased competition from traditional issuers adopting fintech innovations.
Potential regulatory scrutiny could increase compliance costs for Imprint.
Economic downturns may reduce transaction volumes and Imprint's revenue.

Differentiation

Imprint launches co-branded credit card programs in just three months.
Imprint offers tailored rewards programs for each brand's specific needs.
Imprint provides 'white-glove treatment' customer service to all cardholders.

Upsides

Imprint raised $75M in Series C funding to fuel innovation.
Increased consumer interest in digital wallets boosts demand for Imprint's solutions.
Partnerships with traditional banks expand Imprint's co-branded card opportunities.

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