Marketing Analytics Lead
Modern Treasury165,000 - 190,000 USD/year
- Full Time
- Junior (1 to 2 years)
$120,000 – $140,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Credit Card & Payment ProcessingIndustries
Requirements
Candidates should possess 5+ years of experience developing data-driven strategies to mobilize the business to achieve goals and outcomes using innovative solutions, along with experience leading cross-functional initiatives with a high degree of complexity and experience influencing with and without authority. Strong analytical skills, including experience in descriptive and predictive analytics, are required, as well as a solid understanding of machine learning algorithms and techniques.
Responsibilities
The Marketing, Strategy & Analytics Lead will develop and scale data-driven contact strategies for personalized programs across channels, optimizing targeting and developing insights to inspire growth and innovation. They will also design, develop, and implement advanced analytics solutions, translate insights into go-to-market actions, and support the vision, strategies, and analytics required to ensure customer engagement and delight. Furthermore, this role involves designing data foundations for marketing automation, developing experimentation plans, analyzing customer behavior data, and driving improvements to martech, fostering a collaborative data-driven culture, and establishing trust-based relationships with stakeholders.
Skills
Data-driven contact strategies
Personalized marketing programs
Targeting optimization
Insights development
AI-ML modeling
Experimentation (test & learn)
Advanced analytics solutions
Customer journey analysis
Cross-channel marketing
Growth and innovation strategies
Imprint
Designs and manages co-branded credit card programs
About Imprint
Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.
New York City, New YorkHeadquarters
2020Year Founded
$197.5MTotal Funding
SERIES_CCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees