Marketing Analytics Lead
Modern Treasury- Full Time
- Junior (1 to 2 years)
Imprint is revolutionizing co-branded credit cards and financial products, making them smarter, more rewarding, and brand-centric. We partner with leading companies to launch modern credit programs that enhance loyalty, provide savings, and drive growth. Our platform integrates advanced payments infrastructure, intelligent underwriting, and a seamless user experience, empowering brands to offer robust financial products without becoming a bank.
Co-branded cards represent a significant portion of U.S. annual spending, yet many are still reliant on outdated banking systems. Imprint offers a modern, flexible, and tech-forward alternative designed for today's consumers. With backing from prominent investors like Kleiner Perkins, Thrive Capital, and Khosla Ventures, we are assembling a world-class team to redefine payment experiences and brand growth strategies. We seek individuals who thrive in fast-paced environments, enjoy tackling complex challenges, and aim to make a substantial impact.
The marketing team is dedicated to achieving rapid customer growth through innovative acquisition strategies and personalized lifecycle communications across all channels. We meticulously track and foster customer franchise growth by optimizing customer journeys based on analyses of customer shopping behavior, needs, intentions, and responses. Close collaboration with leadership, cross-functional teams, and merchant partners is essential to meeting ambitious growth targets.
The Marketing Strategy & Analytics Lead will be responsible for developing and scaling data-driven contact strategies for personalized programs across various channels. This role involves optimizing targeting, generating insights to drive growth and innovation, and executing an advanced modeling (AI-ML) roadmap and agile experimentation (test & learn) agenda. You will design, develop, and implement advanced analytics solutions, translating them into actionable go-to-market strategies. The ideal candidate will have experience collaborating with diverse stakeholders across functions and building strong, trust-based relationships. We are committed to supporting your professional growth and development, offering opportunities to take on significant responsibility in a dynamic, fast-paced setting.
Designs and manages co-branded credit card programs
Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.