Senior Director, Global Marketing Automation
Global PaymentsSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience with email and SMS marketing best practices
- Strong understanding of CRM platforms (Salesforce Marketing Cloud preferred)
- Experience with data analysis and reporting
- Ability to leverage technology and messaging to achieve measurable objectives
Responsibilities
- Lead and oversee the lead nurture program, developing optimal contact and messaging strategies
- Nurture qualified leads to schedule and attend introductory meetings with the sales team
- Improve show rates for scheduled virtual sales meetings
- Boost conversion through data-driven experiences
- Establish and maintain documentation for prospect journeys
- Manage the cross-channel nurture project matrix
- Collaborate with the Sales team on communication content and timing
- Develop and execute an offer communication strategy
- Monitor and troubleshoot performance issues within nurture journeys
- Manage an experimental roadmap for journey optimization
- Deliver data-first, personalized communications
- Partner with Business Operations to design marketing automation programs
- Lead end-to-end development and execution of messaging and content
- Track and analyze campaign performance metrics
- Build "always-on" automated nurture flows
- Collaborate with sales, business operations, marketing, and compliance teams
Skills
Facet
AI platform for professional image generation
About Facet
Facet provides a collaborative platform for generating high-quality images using AI technology. It is designed for creative professionals such as graphic designers, photographers, and digital artists who need customizable images for their projects. Users can access advanced AI tools through a subscription model, which allows them to generate and refine images efficiently. Facet differentiates itself from competitors by focusing on a user-friendly experience that enhances both productivity and creativity. The company's goal is to empower creative professionals by streamlining the image creation process, making it easier for them to produce the visuals they need.
San Francisco, CaliforniaHeadquarters
2017Year Founded
$15.1MTotal Funding
EARLY_VCCompany Stage
Consumer Software, AI & Machine LearningIndustries
1-10Employees
Benefits
Competitive salary & equity
Paid parental leave
Three weeks paid vacation
Medical, dental, vision insurance & OneMedical membership
Order any work-related books on the company's Amazon account.
Flexible working hours
Relocation assistance
Yearly stipend for learning & development.
Commuter benefits including a monthly ride-sharing stipend
Risks
Emerging competition from companies like RunwayML could impact Facet's market share.
Open-source AI models may reduce the value of Facet's technology.
Stricter regulations on data privacy and ethical AI could affect Facet's operations.
Differentiation
Facet offers a collaborative platform for professional image generation.
Facet's AI tools enable efficient image generation and refinement.
Facet provides subscription-based access to advanced AI tools for creative professionals.
Upsides
AI-driven image synthesis is integrating with AR/VR for immersive experiences.
Demand for AI tools with real-time collaboration features is growing.
AI-generated art is gaining acceptance in traditional art spaces.
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