Senior Director, Global Marketing Automation
Global PaymentsSalary not specified
Full Time
Expert & Leadership (9+ years)
$145,000 – $145,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, FinTechIndustries
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- Strategic thinker with strong understanding of email and SMS best practices
- Proven ability to leverage CRM platforms and data analysis
- Experience achieving measurable objectives through technology and messaging
Responsibilities
- Oversee lead nurture program, delivering optimal contact and messaging strategies to educate, engage, and inspire prospects
- Nurture qualified leads to schedule and attend introductory meetings with virtual sales team
- Improve show rates for scheduled virtual sales meetings
- Boost conversion through data-driven, high-impact experiences that educate, build excitement, and drive purchase readiness
- Establish and maintain centralized "source-of-truth" documentation for all existing prospect journeys
- Take ownership of cross-channel nurture project matrix, managing timelines, dependencies, and deliverables
- Collaborate with Sales team on communication content, timing, and updates for new communications
- Develop and execute offer communication strategy (email and SMS) to drive sales
- Monitor, diagnose, and troubleshoot performance issues in live nurture journeys
- Manage experimental roadmap for each journey stage to test, learn, and optimize KPIs
- Deliver data-first, personalized communications leveraging prospect data
- Partner with Business Operations to design marketing automation programs in Salesforce Marketing Cloud
- Lead end-to-end development and execution of messaging and content
- Track and analyze campaign performance metrics, providing insights and recommendations
- Share results and learnings with cross-functional stakeholders
- Build "always-on" automated nurture flows for active and inactive leads (e.g., winback campaigns)
- Use variety of messaging approaches, including newsletters, offers, and drip campaigns
- Collaborate with sales, business operations, marketing, and compliance teams for consistent, compliant experiences
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for this Senior Manager role?
The salary is $145,000.
Is this position remote?
Yes, this is a fully remote position.
What key skills are required for this role?
The role requires a strong understanding of email and SMS best practices, CRM platforms, and data analysis, along with strategic thinking and the ability to leverage technology and messaging for measurable results.
What is the company culture like at Facet?
Facet is a fully remote financial technology company that emphasizes a fresh, human-plus-tech approach to delivering objective, personalized financial advice with CFP® professionals.
What makes a strong candidate for this position?
A strong candidate is a talented, results-oriented senior manager who is a strategic thinker with proven experience in leading nurture marketing strategies using email, SMS, and CRM platforms to drive pipeline growth and revenue.
Facet
AI platform for professional image generation
About Facet
Facet provides a collaborative platform for generating high-quality images using AI technology. It is designed for creative professionals such as graphic designers, photographers, and digital artists who need customizable images for their projects. Users can access advanced AI tools through a subscription model, which allows them to generate and refine images efficiently. Facet differentiates itself from competitors by focusing on a user-friendly experience that enhances both productivity and creativity. The company's goal is to empower creative professionals by streamlining the image creation process, making it easier for them to produce the visuals they need.
San Francisco, CaliforniaHeadquarters
2017Year Founded
$15.1MTotal Funding
EARLY_VCCompany Stage
Consumer Software, AI & Machine LearningIndustries
1-10Employees
Benefits
Competitive salary & equity
Paid parental leave
Three weeks paid vacation
Medical, dental, vision insurance & OneMedical membership
Order any work-related books on the company's Amazon account.
Flexible working hours
Relocation assistance
Yearly stipend for learning & development.
Commuter benefits including a monthly ride-sharing stipend
Risks
Emerging competition from companies like RunwayML could impact Facet's market share.
Open-source AI models may reduce the value of Facet's technology.
Stricter regulations on data privacy and ethical AI could affect Facet's operations.
Differentiation
Facet offers a collaborative platform for professional image generation.
Facet's AI tools enable efficient image generation and refinement.
Facet provides subscription-based access to advanced AI tools for creative professionals.
Upsides
AI-driven image synthesis is integrating with AR/VR for immersive experiences.
Demand for AI tools with real-time collaboration features is growing.
AI-generated art is gaining acceptance in traditional art spaces.
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