[Remote] Regional Marketing Director at Asset Living

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Proven experience in marketing, leasing, and training
Experience with personnel management, including hiring, training, and coaching
Financial management skills, including budget development and cost control
Ability to develop and implement marketing plans and strategies
Strong relationship-building skills with business contacts and vendors
Ability to identify potential customers using market and demographic data
Mentoring and leadership skills

Responsibilities

Oversee leasing, marketing, and training efforts across a portfolio of Student Housing communities
Partner with Regional Managers, Community Managers, and onsite teams to establish leasing goals
Execute strategic marketing plans to achieve budgeted occupancy targets
Provide leadership to leasing teams, driving performance in leasing, marketing, and resident engagement
Ensure the effectiveness of staff through ongoing training, coaching, and guidance
Achieve the highest possible net operating income through effective cost control and revenue improvement
Develop yearly marketing budgets/forecasts
Develop and implement resident retention programs
Develop new relationships and strengthen existing relationships with business contacts and vendors
Mentor community team members on leasing and marketing skills and concepts

Skills

Asset Living

Third-party property management for housing

About Asset Living

Asset Living specializes in managing various types of residential properties, including multi-family housing, campus housing, and affordable housing throughout the United States. The company provides a wide range of property management services, which encompass daily operations, maintenance, leasing, marketing, and financial management. This comprehensive approach helps property owners enhance their investments and achieve high occupancy rates. Unlike many competitors, Asset Living has a strong focus on diverse housing segments, allowing them to cater to different community needs effectively. With over 35 years of experience and a reputation for reliability, Asset Living aims to create thriving communities while delivering exceptional value to clients.

Houston, TexasHeadquarters

1986Year Founded

GROWTH_EQUITY_VCCompany Stage

Real EstateIndustries

501-1,000Employees

Risks

Rising interest rates may reduce demand for multi-family and affordable housing management.

Remote work trends could decrease demand for student housing management services.

Prefabricated construction trends may disrupt traditional property management models.

Differentiation

Asset Living is ranked No. 1 in student housing management for 14 years.

The company manages a diverse portfolio, including multi-family, student, and affordable housing.

Asset Living offers comprehensive property management services, enhancing client investment returns.

Upsides

Asset Living achieved a 95% occupancy rate in student housing, surpassing industry averages.

The company has a strong national presence, managing 100,000 units and 133,500 beds.

Asset Living's fundraising efforts align with social causes, enhancing its community reputation.

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