[Remote] Regional Marketing Director at Asset Living

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Property ManagementIndustries

Requirements

Experience in personnel management, including screening, hiring, training, coaching, and developing on-site staff using consistent techniques and company directives
Knowledge of financial management, including achieving net operating income through cost control, revenue improvement, trend identification, strategy recommendations, and developing yearly marketing budgets/forecasts
Expertise in strategic leasing management, including developing yearly marketing plans, utilizing marketing strategies and systems, ensuring effective staff leasing techniques, follow-up procedures, lease signing/documentation, and accurate reporting
Ability to develop and implement resident retention programs (e.g., resident functions, special promotions, monthly newsletters)
Skills in developing new relationships and strengthening existing ones with business contacts and vendors
Proficiency in identifying potential company customers using market and demographic data and industry knowledge
Capability to mentor community team members on leasing and marketing skills and concepts
Leadership skills to promote harmony, quality job performance, staff compliance with company policies, and ensure effectiveness through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks

Responsibilities

Oversee leasing, marketing, and training efforts across a portfolio of Student Housing communities
Partner closely with Regional Managers, Community Managers, and onsite teams to establish leasing goals and execute strategic marketing plans that achieve budgeted occupancy targets
Provide leadership to leasing teams, driving performance in leasing, marketing, and resident engagement to ensure overall community success
Use consistent techniques and company directives to screen, hire, train, coach, and develop on-site staff
Ensure staff effectiveness through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
Promote harmony and quality job performance of staff through support and effective leadership
Ensure staff compliance and consistency with company policies and procedures
Achieve the highest possible net operating income through effective cost control, revenue and leasing improvement, identifying trends, and recommending strategies and adjustments
Develop yearly marketing budgets/forecasts
Develop yearly marketing plans and utilize marketing strategies and systems
Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures are met, leases are signed/documented, and reporting systems are accurate and up to date
Develop and implement resident retention programs (e.g., resident functions, special promotions, monthly newsletters)
Develop new relationships and strengthen existing relationships with business contacts and vendors
Identify potential company customers utilizing market and demographic data as well as industry knowledge
Mentor community team members on leasing and marketing skills and concepts
Model effective practices

Skills

Key technologies and capabilities for this role

Marketing StrategyDigital MarketingBrand ManagementMarket ResearchCampaign ManagementLeadershipReal Estate Marketing

Questions & Answers

Common questions about this position

What is the salary for the Regional Marketing Director position?

This information is not specified in the job description.

Is this a remote position or does it require travel?

This information is not specified in the job description.

What are the key responsibilities of the Regional Marketing Director?

The role oversees leasing, marketing, and training efforts across Student Housing communities, partners with Regional Managers and onsite teams to set leasing goals and execute marketing plans, and provides leadership to leasing teams for performance in leasing, marketing, and resident engagement.

What is the company culture like at Asset Living?

Asset Living fosters a dynamic team environment based on unity, unique talents, and a culture of winning, with the belief 'Together We Lead, Together We Succeed.' They empower collaboration, value every voice and idea, and provide growth opportunities as the company expands.

What experience makes a strong candidate for this role?

Strong candidates will have experience in personnel management, including screening, hiring, training, coaching, and developing staff, along with skills in promoting team harmony, ensuring policy compliance, and leading leasing and marketing efforts in property management.

Asset Living

Third-party property management for housing

About Asset Living

Asset Living specializes in managing various types of residential properties, including multi-family housing, campus housing, and affordable housing throughout the United States. The company provides a wide range of property management services, which encompass daily operations, maintenance, leasing, marketing, and financial management. This comprehensive approach helps property owners enhance their investments and achieve high occupancy rates. Unlike many competitors, Asset Living has a strong focus on diverse housing segments, allowing them to cater to different community needs effectively. With over 35 years of experience and a reputation for reliability, Asset Living aims to create thriving communities while delivering exceptional value to clients.

Houston, TexasHeadquarters

1986Year Founded

GROWTH_EQUITY_VCCompany Stage

Real EstateIndustries

501-1,000Employees

Risks

Rising interest rates may reduce demand for multi-family and affordable housing management.

Remote work trends could decrease demand for student housing management services.

Prefabricated construction trends may disrupt traditional property management models.

Differentiation

Asset Living is ranked No. 1 in student housing management for 14 years.

The company manages a diverse portfolio, including multi-family, student, and affordable housing.

Asset Living offers comprehensive property management services, enhancing client investment returns.

Upsides

Asset Living achieved a 95% occupancy rate in student housing, surpassing industry averages.

The company has a strong national presence, managing 100,000 units and 133,500 beds.

Asset Living's fundraising efforts align with social causes, enhancing its community reputation.

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