[Remote] (US) Sr. Marketing Automation Specialist at PointClickCare

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

AI expertise that complements PointClickCare's mission
Experience with Marketo and marketing automation strategy
Knowledge of best-in-class practices and optimization in digital ecosystems
Ability to collaborate with diverse teams on campaign program strategy, architecture, and processes
Experience with campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Familiarity with applicable privacy laws such as CASL and GDPR
Experience with managing platform performance and database health
Ability to work in a fast-paced environment, managing multiple projects at once
Strong analytical and problem-solving skills
Excellent communication and collaboration skills

Responsibilities

Develop and execute journey-based marketing campaigns
Ensure compliance with applicable privacy laws
Manage platform performance and database health
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL, and lead lifecycle operational programs
Manage integrations, including CRM, event, and other systems
Collaborate with diverse teams on campaign program strategy, architecture, and processes
Ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in digital ecosystems
Develop and maintain expertise in Marketo and marketing automation strategy
Work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company

Skills

PointClickCare

Cloud-based EHR solutions for senior care

About PointClickCare

PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.

Mississauga, CanadaHeadquarters

2000Year Founded

$220MTotal Funding

GRANTCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs

Risks

Integration with Angel Care Medical may face inventory and billing challenges.

Real-time lab result integration with Sensiva Health raises data privacy concerns.

California network expansion may lead to increased regulatory scrutiny and compliance needs.

Differentiation

PointClickCare offers a comprehensive EHR platform for post-acute care providers.

Harmony platform improves patient transitions between acute and post-acute care facilities.

Largest post-acute care data cloud provides real-time insights for informed decision-making.

Upsides

Partnership with Kno2 enhances nationwide data exchange and interoperability.

Integration with FeelBetter optimizes workflows and increases efficiencies in medication management.

Mealtime Solutions streamlines dietary management, improving resident satisfaction and efficiency.

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