[Remote] (US) Sr. Marketing Automation Specialist at PointClickCare

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health Tech, SaaSIndustries

Requirements

Subject matter expertise in Marketo
Experience with hands-on development and execution of journey-based marketing campaigns, including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Knowledge of compliance with privacy laws such as CASL and GDPR
Ability to manage platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies, and privacy policies
Experience working alongside Digital Marketing Operations analysts and specialists for reporting accuracy and data governance
Ability to monitor and update scoring, MQL, and lead lifecycle operational programs
Experience managing integrations, including CRM and event platforms
Ability to work in a fast-paced environment, managing multiple projects and involving stakeholders across the company

Responsibilities

Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure operation in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies, and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL, and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM and event platforms
Collaborate with teams on campaign program strategy, architecture, and processes as part of the Marketing Operations center of excellence
Apply best-in-class practices and optimization in the digital ecosystem to ensure implementation of marketing automation strategy

Skills

Key technologies and capabilities for this role

Marketing AutomationMarketoHubSpotSalesforcePardotEmail MarketingLead NurturingCRMMarketing AnalyticsAI Tools

Questions & Answers

Common questions about this position

Is this a remote role, and what are the office expectations?

This is a US-based role with travel to office expectations for remote roles, requiring travel to Mississauga and/or Salt Lake City offices for events like onboarding, team events, semi-annual and annual meetings. Hybrid roles require residing within commutable distance to the specified office for regular in-office events.

What skills and expertise are required for the Sr. Marketing Automation Specialist role?

The role requires being a subject matter expert on Marketo, implementing marketing automation strategy with best-in-class practices, and expertise in campaign program strategy, architecture, and processes within the MarTech stack.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at PointClickCare?

PointClickCare offers a founder-led, privately held environment that empowers employees to innovate, with recognition as one of Canada’s Most Admired Corporate Cultures, flexibility, growth opportunities, and a human-first approach accelerated by AI integration in workflows.

What makes a strong candidate for this Marketing Automation Specialist role?

A strong candidate will have deep expertise as a Marketo subject matter expert, experience optimizing digital ecosystems with best practices, and the ability to collaborate on campaign strategy, architecture, and processes in a MarTech environment.

PointClickCare

Cloud-based EHR solutions for senior care

About PointClickCare

PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.

Mississauga, CanadaHeadquarters

2000Year Founded

$220MTotal Funding

GRANTCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs

Risks

Integration with Angel Care Medical may face inventory and billing challenges.

Real-time lab result integration with Sensiva Health raises data privacy concerns.

California network expansion may lead to increased regulatory scrutiny and compliance needs.

Differentiation

PointClickCare offers a comprehensive EHR platform for post-acute care providers.

Harmony platform improves patient transitions between acute and post-acute care facilities.

Largest post-acute care data cloud provides real-time insights for informed decision-making.

Upsides

Partnership with Kno2 enhances nationwide data exchange and interoperability.

Integration with FeelBetter optimizes workflows and increases efficiencies in medication management.

Mealtime Solutions streamlines dietary management, improving resident satisfaction and efficiency.

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