Director, Marketing Operations

The Director of Marketing Operations will lead and scale the Marketing Operations function, managing a team and agency partners to support campaign execution, technology, and analytics. They will drive the transition from a lead-based to an account-based marketing (ABM) model, leveraging platforms like 6sense to increase pipeline and engagement. This role involves building and optimizing marketing performance dashboards, KPIs, and attribution models to provide actionable insights to executive stakeholders. Responsibilities include streamlining campaign operations by implementing scalable processes, documentation, compliance, and governance across tools and teams. The Director will own and optimize the marketing tech stack, including Marketo, Salesforce, 6sense, RingLead, Chili Piper, and Drift. They will develop and enforce data hygiene and lead/contact routing best practices to ensure clean, actionable data across systems. Collaboration with cross-functional teams such as Sales, RevOps, Product Marketing, and Finance to align on goals, processes, and reporting is key. The role also requires presenting confidently to executive audiences, translating complex data into clear, strategic recommendations.