[Remote] Principal, B2B Product Marketing at Paytient

Columbia, Missouri, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

10-12+ years of progressive, diverse experience in B2B or B2B2C marketing roles, ideally with product marketing, partnerships and/or growth experience
Proven success in building and scaling marketing programs with external partners that deliver results and consumer value

Responsibilities

Identify opportunities to monetize the value Paytient creates across the healthcare value chain - Providers, Employers, Pharma, Pharmacies - in ways consistent with our mission, enabling people to pay lower prices for care
Develop, manage, and mature a business development and partnership pipeline that effectively prioritizes potential opportunities both in revenue impact and in how they deliver tangible value back to our members and partners
Commercialize high-impact partnerships, leading the GTM strategy end-to-end, from program architecture, pricing, positioning, messaging, and program launch in the market
Closely measure impact of initiatives with qualitative and quantitative KPIs that effectively assess the efficacy of new programs relating to company objective and goals
Lead affiliate and partnership marketing to maximize revenue/life potential and attract more affluent members to use Paytient, further demonstrating Paytient is a product for how all people pay for care more intelligently
Cultivate relationships and craft stories that are accretive to our thought leadership and brand/content marketing strategy
Actively seek out areas of untapped potential across the marketing organization and company and dive in to help shape emerging areas or strategies
Flex as a marketing leader across the team, providing leverage to the marketing team, exploring nascent domains, developing strategy where it does not yet exist, and working with teams to support delivery of Paytient-wide company goals and business results
Partner with the CMO in a “chief of staff” capacity to help with special projects, strategic planning, etc

Skills

Key technologies and capabilities for this role

B2B MarketingProduct MarketingStrategic MarketingHealthcare MarketingPartnership DevelopmentMarketing Leadership

Questions & Answers

Common questions about this position

What is the salary or compensation for the Principal, B2B Product Marketing role?

This information is not specified in the job description.

Is this Principal, B2B Product Marketing position remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Principal, B2B Product Marketing role?

The role requires skills in identifying monetization opportunities across the healthcare value chain, developing and managing business development pipelines, commercializing partnerships with GTM strategy including pricing and positioning, measuring impact with KPIs, and leading affiliate marketing.

What is the company culture like at Paytient?

Paytient seeks passionate, collaborative builders to join the team and emphasizes a mission-driven environment focused on helping people access and afford care.

What makes a strong candidate for this Principal role?

Strong candidates are passionate, collaborative builders who can lead strategic marketing programs, commercialize partnerships end-to-end, and drive business development in the healthcare space while aligning with Paytient's mission.

Paytient

Platform for managing out-of-pocket medical expenses

About Paytient

Paytient provides a platform that helps employees manage their out-of-pocket medical expenses more effectively. The service integrates with existing payroll systems, allowing employees to set up flexible payment plans for their medical costs. This means that instead of paying for healthcare expenses all at once, employees can spread the payments over time, making it easier to afford necessary treatments and medications. Paytient differentiates itself from competitors by focusing on partnerships with employers and insurers to offer this benefit as part of health plans, which enhances employee satisfaction and retention. The goal of Paytient is to reduce the financial burden of healthcare costs, ultimately improving employee well-being and productivity.

Columbia, MissouriHeadquarters

2018Year Founded

$35.9MTotal Funding

DEBTCompany Stage

Fintech, Financial Services, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Stock Options

Risks

Increased competition from fintech companies threatens Paytient's market share.

Regulatory scrutiny may lead to stricter compliance requirements for Paytient.

Economic downturns could reduce employer spending on benefits, impacting Paytient's revenue.

Differentiation

Paytient offers Health Payment Accounts integrated with commercial and Medicare plans.

The company partners with major employers like Anthem and Cigna for healthcare payment solutions.

Paytient's platform integrates with payroll systems for flexible medical expense payments.

Upsides

Digital health wallets adoption aligns with Paytient's payment flexibility mission.

Embedded finance in healthcare enhances user experience, benefiting Paytient's integration efforts.

Employers' focus on financial wellness benefits boosts demand for Paytient's services.

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