[Remote] Head of Global Integrated Campaigns at UserTesting

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, SaaSIndustries

Requirements

10+ years of experience in B2B marketing, with deep expertise in integrated or global campaign strategy and execution
Proven success orchestrating cross-functional marketing programs and managing external agencies

Responsibilities

Define and lead a unified global campaign strategy that aligns with UserTesting’s growth priorities, target audiences, and product roadmap
Partner with product marketing, segment marketing, brand and content to develop integrated, audience-centric campaigns spanning the entire funnel - from awareness to expansion
Build scalable global campaign frameworks and toolkits that regional and segment marketers can adapt and activate
Create integrated campaigns annual and quarterly plan and roadmap
Leverage AI-driven insights for audience segmentation, predictive performance, and personalized engagement
Serve as the connective force across global marketing - aligning product, segment, digital, and brand teams around shared campaign objectives
Manage agency partners to support campaign development and cross-channel execution
Partner with sales leadership to ensure campaigns align to sales plays, key accounts, and pipeline goals
Drive cross-functional campaign planning, governance, and progress tracking
Oversee the end-to-end campaign lifecycle - from ideation to launch to post-campaign analysis
Collaborate with marketing operations, analytics, and brand teams to properly set up campaigns, measure performance and continuously optimize for ROI
Integrate AI and automation tools to increase efficiency in campaign creation, content activation, and data analysis
Champion experimentation and testing to drive performance improvements, innovation, and learning
Operate as a highly cross-functional leader - driving alignment and momentum through collaboration and influence
Develop and document best practices, campaign playbooks, and scalable processes for global consistency
Act as a trusted partner to brand, content, and creative teams to ensure every campaign delivers a cohesive brand story that converts

Skills

Key technologies and capabilities for this role

Campaign StrategyMarketing StrategyDemand GenerationPipeline GrowthProduct MarketingSegment MarketingDigital MarketingBrand MarketingContent MarketingAIAutomationPersonalization

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the work arrangement or location for this role?

This information is not specified in the job description.

What key skills are needed for the Head of Global Integrated Campaigns role?

The role requires skills in defining global campaign strategy, cross-functional partnership with marketing and sales teams, campaign planning and execution, and leveraging AI-driven insights for audience segmentation and personalization.

What is the company culture like at UserTesting?

UserTesting has a passionate group focused on transforming how companies understand and connect with their customers, emphasizing building experiences people love together.

What makes a strong candidate for this position?

A strong candidate will have experience acting as a strategic architect and hands-on orchestrator, partnering across marketing functions and sales, and using AI and automation to drive integrated, insight-driven global campaigns.

UserTesting

Provides customer insights for digital products

About UserTesting

UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$147.6MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven platforms threatens UserTesting's market share.

Privacy regulations like GDPR may limit UserTesting's data collection capabilities.

Economic downturns could reduce client spending on user research services.

Differentiation

UserTesting offers a comprehensive on-demand human insights platform for customer-centric decisions.

The platform provides rapid, high-quality feedback from a diverse, global audience network.

UserTesting's extensive experience research solution minimizes guesswork in product development.

Upsides

UserTesting powers insights for 60% of the top 100 most valuable brands in 2024.

The company is expanding its global market presence with new executive appointments.

Growing demand for remote user testing solutions boosts UserTesting's market potential.

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