[Remote] (Canada) Sr. Marketing Automation Specialist at PointClickCare

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health Tech, SaaSIndustries

Requirements

Subject matter expertise in Marketo
Experience with hands-on development and execution of journey-based marketing campaigns, including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Knowledge of compliance with privacy laws such as CASL and GDPR
Ability to manage platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies, and privacy policies
Experience working alongside Digital Marketing Operations analysts and specialists for reporting accuracy and data governance
Ability to monitor and update scoring, MQL, and lead lifecycle operational programs
Experience managing integrations, including CRM and event platforms
Ability to collaborate with diverse teams on campaign program strategy, architecture, and processes in a fast-paced environment managing multiple projects and stakeholders

Responsibilities

Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure operation in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies, and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL, and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM and event platforms
Implement marketing automation strategy using best-in-class practices and optimization in the digital ecosystem
Collaborate with teams on campaign program strategy, architecture, and processes as part of the Marketing Operations center of excellence

Skills

Key technologies and capabilities for this role

Marketing AutomationMarketoHubSpotEmail MarketingCRMSalesforceLead ManagementMarketing AnalyticsAI ToolsHealthcare Technology

Questions & Answers

Common questions about this position

Is this role remote or hybrid, and what are the office expectations?

This is a remote role with expectations to travel to the Mississauga and/or Salt Lake City office for in-office events including onboarding, team events, semi-annual and annual team meetings.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills and expertise are required for the Sr. Marketing Automation Specialist role?

The role requires being a subject matter expert on Marketo, expertise in implementing marketing automation strategy, applying best-in-class practices in the digital ecosystem, and collaborating on campaign program strategy, architecture, and processes.

What is the company culture like at PointClickCare?

PointClickCare has a founder-led, innovative culture focused on empowering employees to push boundaries and shape healthcare's future, recognized as one of Canada’s Most Admired Corporate Cultures, with flexibility, growth opportunities, and AI integration for creativity and productivity.

What makes a strong candidate for this Marketing Automation Specialist position?

Strong candidates will have deep expertise as a Marketo subject matter expert, experience optimizing marketing automation strategies and digital ecosystems, and the ability to collaborate with diverse teams on campaign architecture and processes.

PointClickCare

Cloud-based EHR solutions for senior care

About PointClickCare

PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.

Mississauga, CanadaHeadquarters

2000Year Founded

$220MTotal Funding

GRANTCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs

Risks

Integration with Angel Care Medical may face inventory and billing challenges.

Real-time lab result integration with Sensiva Health raises data privacy concerns.

California network expansion may lead to increased regulatory scrutiny and compliance needs.

Differentiation

PointClickCare offers a comprehensive EHR platform for post-acute care providers.

Harmony platform improves patient transitions between acute and post-acute care facilities.

Largest post-acute care data cloud provides real-time insights for informed decision-making.

Upsides

Partnership with Kno2 enhances nationwide data exchange and interoperability.

Integration with FeelBetter optimizes workflows and increases efficiencies in medication management.

Mealtime Solutions streamlines dietary management, improving resident satisfaction and efficiency.

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