Senior Manager, Lifecycle Marketing
Ethos LifeSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Identity Verification, Marketing & AdvertisingIndustries
Requirements
Candidates should possess at least 3 years of experience in email marketing or lifecycle marketing within a B2B enterprise environment. They should be experienced in collaborating with product marketing, content marketing, and design teams to create and optimize nurture campaigns. Strong analytical skills and the ability to track and analyze data to maximize campaign performance are also required.
Responsibilities
As a Lifecycle Marketing Manager, the individual will collaborate with various teams to identify opportunities and execute strategies to improve the buyer’s journey, including creating and optimizing nurture campaigns, partnering with product marketing and demand generation to refine targeting and messaging, mapping out buyer journey drop-offs and gaps, ideating and executing A/B testing plans, and supporting campaign operations. They will also analyze campaign data to achieve customer acquisition, conversion, and growth goals, ensuring error-free execution and a positive user experience.
Skills
Marketing automation
Cross-channel marketing
Demand Generation
Content Marketing
Sales Collaboration
Data-driven decision making
Persona
Identity verification tools for online security
About Persona
Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.
Key Metrics
San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees