Lifecycle marketing manager

Position Overview

• Location Type: Remote
• Employment Type: Salaried, full-time
• Salary: (Not provided in the description)

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live. We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.

About the Role

As Persona continues to scale our GTM operations, we are seeking a Lifecycle Marketing Manager to join the marketing team. You will be part of Persona’s marketing engine and will directly impact Persona’s long-term goals. As a Lifecycle Marketing Manager, you will closely work cross-functionally with Demand Generation, Content Marketing, Sales, Revenue and Marketing Operations, and more to identify opportunities and execute strategy to improve the buyer’s journey. You are with leveraging marketing automation platforms to educate, influence, and convert buyers and customers with best-in-class experiences.

As our ideal candidate, you are obsessed with creating best-in-class cross-channel experiences, collaborative and creative, confident in developing and executing strategies, and data-driven when making decisions.

What you'll achieve at Persona

• Collaborate with product marketing, content marketing, and design to create, execute, and optimize nurture campaigns to move buyers to the next stage of the funnel.
• Partner with product marketing and demand generation to optimize targeting and personalize messaging across campaigns.
• Understand the buyer’s journey: map out drop-offs, gaps, and areas of improvements.
• Ideate and execute quarter-long A/B testing plans, both large and small, to continuously improve the buyer’s journey through education, conversion, and activation. You’ll also get the chance to think beyond email, to the other parts of the buyer’s journey such as the landing pages, digital and non-digital channels, and more.
• Support crossfunctional partners with campaign operations, subject matter expert guidance, and execution.
• Analyze and track data to maximize the weekly and monthly performance of email campaigns to achieve customer acquisition, conversion, and growth goals.
• Proof and QA campaigns and assets to ensure error-free execution and ideal user experience.

What you'll bring to Persona

• 3+ years in email marketing or lifecycle marketing within B2B enterprise