Customer Experience Join Journey Manager
BrightseedSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Identity Verification, Marketing & AdvertisingIndustries
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this position remote?
Yes, this is a remote position.
What is the salary for this role?
This information is not specified in the job description.
What skills are required for the Lifecycle Marketing Manager role?
Key skills include leveraging marketing automation platforms, creating cross-channel experiences, collaboration across teams, strategic execution, and data-driven decision making.
What is the company culture like at Persona?
Persona values a diverse, global team that reflects the people they serve, emphasizes collaboration across functions, and fosters a rapidly growing environment focused on making the internet safer.
What makes a strong candidate for this Lifecycle Marketing Manager position?
Ideal candidates are obsessed with cross-channel experiences, collaborative and creative, confident in strategy development and execution, and data-driven in decisions.
Persona
Identity verification tools for online security
About Persona
Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.
San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program
Risks
Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.
Differentiation
Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.
Upsides
Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.
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