[Remote] Digital Marketing Manager at Outset Medical

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

3+ years of progressive experience in digital marketing, ideally within a B2B or high-growth technology environment (healthcare experience a plus)
Demonstrated success driving measurable outcomes through SEO/SEM, paid media, and marketing automation
Proven ability to translate analytics into actionable insights and performance optimizations
Hands-on experience with campaign management tools and digital content optimization
Strong analytical mindset with a passion for testing, iteration, and continuous improvement

Responsibilities

Execute a cohesive social and digital channel strategy, managing the content calendar and optimizing engagement across platforms
Lead the planning, execution, and continual optimization of digital marketing campaigns to support corporate marketing and sales objectives
Manage SEO/SEM strategy, digital advertising, and paid media to maximize visibility and qualified lead generation
Oversee website management and content optimization (WordPress experience strongly preferred), ensuring a seamless user experience and alignment with brand strategy
Partner with the downstream marketing team to design and execute email nurture campaigns to engage and convert prospects
Analyze campaign performance data, extract insights, and provide actionable recommendations to improve ROI
Partner cross-functionally with Marketing, Sales, Medical Affairs, and Investor Relations to ensure consistent messaging, alignment, and performance tracking
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills

Key technologies and capabilities for this role

Digital MarketingSocial Media MarketingContent StrategyLead GenerationConversion OptimizationData AnalysisExperimentation

Questions & Answers

Common questions about this position

What experience is required for the Digital Marketing Manager role?

Candidates need 3+ years of progressive experience in digital marketing, ideally within a B2B or high-growth environment.

What are the key responsibilities of this position?

The role involves executing social and digital channel strategies, leading digital marketing campaigns, managing SEO/SEM and paid media, overseeing website management with WordPress preferred, partnering on email campaigns, analyzing performance data, and collaborating cross-functionally.

Is WordPress experience necessary for this job?

WordPress experience is strongly preferred for website management and content optimization.

What is the work environment like at Outset Medical?

The company fosters a fast-paced environment for motivated self-starters who can develop programs from the ground-up and have an immediate impact, with a high-performing team obsessed with progress.

What makes a strong candidate for this Digital Marketing Manager position?

Ideal candidates are data-driven, growth-oriented, both analytical and creative, thrive on experimentation, measure everything, view optimization as continuous, and are motivated self-starters.

Outset Medical

Dialysis treatment solutions and training programs

About Outset Medical

Outset Medical focuses on improving dialysis treatment in the healthcare sector. Their main product, Tablo, is a system that simplifies the dialysis process by integrating with electronic medical record (EMR) platforms, allowing for better management of patient data with real-time updates and alerts. This helps streamline workflows from charting to billing. In addition to Tablo, Outset Medical provides educational programs and hands-on training for dialysis professionals, including a Vascular Access Program that enhances staff skills in cannulation and vascular access management. They also offer a Bridge Program to assist facilities transitioning to in-house dialysis services by providing experienced dialysis nurses for training and support. Outset Medical aims to enhance the quality of care for dialysis patients across various settings, including hospitals, outpatient clinics, and home care.

San Jose, CaliforniaHeadquarters

2010Year Founded

$542.8MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Medical, dental, & vision

Life Insurance/AD&D

FSA & HSA

401k

Parental leave

Pet insurance

Tuition reimbursement

PTO

Company events

Risks

Multiple class action lawsuits could lead to financial and reputational damage for Outset.

The shipment pause of TabloCart with Prefiltration may have disrupted supply chains.

Reliance on partnerships, like with U.S. Renal Care, poses risks if expectations aren't met.

Differentiation

Outset Medical's Tablo system integrates with EMR platforms for streamlined dialysis workflows.

The company offers a Vascular Access Program to enhance staff expertise in cannulation.

Outset Medical provides a Bridge Program for facilities transitioning to in-house dialysis services.

Upsides

Increased adoption of home dialysis solutions aligns with Outset's partnership with U.S. Renal Care.

The demand for portable dialysis machines supports the market potential for Outset's Tablo system.

Outset's FIPS 140-3 validation enhances cybersecurity, aligning with new medical device standards.

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