Senior Demand Generation Manager
Fieldguide- Full Time
- Senior (5 to 8 years)
Candidates should possess proven leadership experience in demand generation, growth marketing, digital marketing, or a similar role, along with strong strategic and analytical thinking skills, and the ability to synthesize data into actionable insights. They should also have exceptional collaboration and communication skills, particularly cross-functional leadership, deep knowledge of paid media strategy, especially Google Ads, LinkedIn, retargeting networks, and programmatic display, and a strong understanding of SaaS funnels, sales cycles, and attribution models.
As the Senior Manager, Demand Generation, you will be responsible for developing and implementing a scalable demand generation strategy to fuel the Timescale Funnel, collaborating with Product Marketing, Developer Advocacy, and Content to align campaign messaging and track funnel performance, leading, mentoring, and growing a demand generation team, overseeing the creation and optimization of multi-channel campaigns, working closely with sales leadership to define lead qualification criteria and ensure smooth lead handoff, partnering with Marketing Ops and Finance to measure campaign performance, ROI, and pipeline contribution, and managing relationships with digital agencies and vendors as needed.
Time series data management and analytics
Timescale specializes in managing time series data through its main product, TimescaleDB, which is an open-source database designed to efficiently handle large volumes of data points collected over time. Built on PostgreSQL, TimescaleDB offers reliable performance and operational efficiency. The company serves various industries, including IoT and financial services, enabling clients to analyze and gain insights from time series data for improved decision-making and automation. Timescale differentiates itself by providing both on-premise and cloud-based solutions, along with a freemium model that allows users to access the core product for free while offering premium features and enterprise support for revenue. The goal of Timescale is to enhance how businesses manage and analyze time series data, making it easier and more effective for organizations to leverage their data.