[Remote] Email Marketing Manager at Versapay

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

3–5+ years of experience in email marketing or automation, preferably in B2B/SaaS
Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign)
Strong understanding of full marketing and sales funnels
Skilled in data analysis and trend identification
Excellent copywriting and editing focused on conversions
HTML/CSS knowledge for email customization highly valued
Organized project manager, able to handle multiple tasks independently
CRM experience (Salesforce)
Certified in HubSpot, Marketo, or similar
Industry background in Payments, SaaS, or FinTech
$100,000 - $115,000 a year

Responsibilities

Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy aligned with business goals
Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness
Demand Generation: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions
Full-Funnel Management: TOFU: Promote content to attract and capture new leads. MOFU: Nurture MQLs with case studies, product info, and demo offers. BOFU: Create targeted campaigns to drive conversions and sales conversations
Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention
Segmentation & Personalization: Maintain database health, develop segmentation strategies, and leverage personalization for engagement
A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance
Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy
Operations & Compliance: Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc
Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging

Skills

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters

2006Year Founded

$18.7MTotal Funding

IPOCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.

Relocating headquarters to Miami-Dade may cause operational and cultural challenges.

New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.

The ARC platform provides a customizable self-service portal for efficient invoicing and payments.

Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.

The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.

Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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