[Remote] Email Marketing Manager at Versapay

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, SaaSIndustries

Requirements

3–5+ years in email marketing or automation, ideally in B2B/SaaS
Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise
Strong understanding of full marketing and sales funnels
Skilled in data analysis and trend identification; Google Analytics experience preferred
Excellent copywriting and editing focused on conversions
HTML/CSS knowledge for email customization highly valued
Organized project manager, able to handle multiple tasks independently
CRM experience (Salesforce)
Certified in HubSpot, Marketo, or similar
Industry background in Payments, SaaS, or FinTech

Responsibilities

Develop and execute a comprehensive email marketing strategy aligned with business goals
Map customer journeys and identify key touchpoints for automated and targeted communication
Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness
Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions
Full-Funnel Management: TOFU - Promote content to attract and capture new leads; MOFU - Nurture MQLs with case studies, product info, and demo offers; BOFU - Create targeted campaigns to drive conversions and sales conversations
Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention
Maintain database health, develop segmentation strategies, and leverage personalization for engagement
Continuously test subject lines, copy, CTAs, send times, and design to improve performance (A/B Testing & Optimization)
Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy (Analytics & Reporting)
Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc. (Operations & Compliance)
Partner with content, product marketing, and sales teams to ensure cohesive messaging (Collaboration)

Skills

Key technologies and capabilities for this role

Email MarketingCustomer Journey MappingSegmentationA/B TestingLead NurturingDemand GenerationMarketing AutomationData Analysis

Questions & Answers

Common questions about this position

What experience is required for the Email Marketing Manager role?

Candidates need 3–5+ years in email marketing or automation, ideally in B2B/SaaS, along with proficiency in major platforms like HubSpot, Marketo, Pardot, or ActiveCampaign.

What skills are essential for success in this position?

Key skills include developing email strategies, customer journey mapping, segmentation and personalization, A/B testing, analytics for KPIs like open rates and conversions, and managing marketing automation platforms.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Email Marketing Manager position?

A strong candidate is data-driven and creative, loves mapping customer journeys, thrives on segmentation, lives for A/B testing, and can turn data into actionable insights, with 3–5+ years in B2B/SaaS email marketing.

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters

2006Year Founded

$18.7MTotal Funding

IPOCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.

Relocating headquarters to Miami-Dade may cause operational and cultural challenges.

New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.

The ARC platform provides a customizable self-service portal for efficient invoicing and payments.

Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.

The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.

Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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