Campaign Manager, Self-Serve Business

Position Overview

• Location Type: Remote
• Job Type: Full Time
• Salary: Not Specified

1Password is seeking a Self-Serve Campaign Manager to drive revenue growth for its self-serve business. This role will be responsible for developing, executing, and measuring strategic campaigns across B2C and B2B self-serve channels, as well as overseeing the influencer program. This is a remote opportunity within Canada and the US.

About 1Password

At 1Password, we are building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We pioneered the market-leading enterprise password manager and Extended Access Management, a new cybersecurity category. As a leading brand in cybersecurity, we prioritize a human-centric approach in all aspects of our work. Over 165,000 businesses and millions of individuals trust us for secure access to their critical information. We encourage individuals excited about contributing to digital safety, working with curious and driven people, and solving complex problems in a fast-paced environment to join us.

Requirements

• Bachelor’s degree in Marketing, Economics, Business Administration, Communications, or a related field.
• 3-5 years of experience in marketing, campaign management, or a related field with increasing responsibilities.
• Proven ability to understand customer needs and craft creative, targeted, and on-brand marketing campaigns that engage and convert.
• Demonstrated ability to develop and execute successful full-funnel marketing campaigns.
• Strong analytical skills and experience with performance metrics, data analysis, and reporting.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to lead and influence cross-functional teams.
• Ability to work effectively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong attention to detail and commitment to delivering high-quality work.
• Demonstrated ability to think critically, solve problems creatively, and make sound decisions with imperfect information.
• Experience mentoring and coaching team members is a plus.

Bonus Points For

• SaaS Marketing Experience: Particularly with a focus on self-service or product-led growth.
• Small Business Marketing Expertise: Understanding the unique challenges and needs of small business owners.
• Data-Driven Marketer: Experience with marketing analytics tools (e.g., Google Analytics, Looker, SQL) and analyzing data to optimize campaigns and measure ROI.
• Experience developing and executing influencer marketing strategies, including identifying influencers, negotiating partnerships, and measuring campaign performance. Familiarity with influencer marketing platforms and tools is a plus.
• Experience with Asana or other program management tools.

Responsibilities

• Campaign Strategy and Development:
  • Develop and own full-funnel evergreen and tentpole campaign strategy across B2C and B2B SS, aligning with broader marketing objectives and tailored to target audiences.
  • Collaborate with the PMM team to analyze market research and competitive intelligence, identifying key trends and opportunities to inform effective campaign strategies.
  • Collaborate with [Collaboration Partner - information truncated in original description].