[Remote] Engagement Marketing Manager at Color

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, HealthtechIndustries

Requirements

5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product
Experience using and executing campaigns in Braze software
Experience creating and implementing comprehensive enrollment marketing plans, preferably for a B2B2C product
Demonstrated success driving multi-channel engagement and member acquisition using segmentation, personalization and triggered communications
Strong project management, written and verbal communication skills
Experience collaborating with and presenting to clients
Experience managing and optimizing multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
Track and report on key performance indicators related to enrollment marketing efforts
Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment
Nice to Have: Experience working with union and blue collar populations
Nice to Have: Healthcare B2B2C healthcare marketing experience
Nice to Have: Experience working with Metabase, Google Suite

Responsibilities

Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
Write, edit, and test copy that engages different population segments across clients
Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
Maintain campaign calendar

Skills

Key technologies and capabilities for this role

Project ManagementMarketing CampaignsEmail MarketingDirect MailDigital MarketingEvent PlanningClient PresentationsStrategy DevelopmentCommunication Planning

Questions & Answers

Common questions about this position

What experience is required for the Engagement Marketing Manager role?

The ideal candidate will have 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product, experience using and executing campaigns in Braze software, experience creating and implementing comprehensive enrollment marketing plans for B2B2C products, demonstrated success driving multi-channel engagement using segmentation, personalization and triggered communications, and strong project management, written and verbal communication skills.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Color Health?

Color Health features a collaborative, cross-functional environment where the Engagement Marketing team works alongside clients and internal teams like Customer Success, Design, Product, and Medical Affairs. They encourage curious, creative, and detail-oriented individuals who thrive at the intersection of strategy, execution, and organization, and welcome applicants who are not 100% qualified but up for the challenge.

What makes a strong candidate for this position?

A strong candidate has 5+ years executing high-volume B2B2C marketing campaigns, Braze experience, success with multi-channel enrollment strategies using personalization, and excellent project management and communication skills—even if not 100% qualified, Color encourages applying if up for the challenge.

Color

Provides genetic testing and health screenings

About Color

Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. These tests can be purchased directly by consumers or through healthcare providers, and Color also collaborates with employers to create personalized health programs for their workforce. What sets Color apart from its competitors is its focus on preventive healthcare and the integration of genetic counseling services, which assist individuals in understanding their results and making informed health choices. The goal of Color is to enhance overall health and wellness by empowering people with genetic insights and improving workplace health through tailored programs.

Burlingame, CaliforniaHeadquarters

2014Year Founded

$441.6MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

Competitive salary

Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.

401(k) match

Monthly lunch, phone, and wifi stipend for remote employees

Generous vacation policy, paid holidays and company-wide recharge days

Monthly stipend to spend on your well being

Equal paid parental leave for birthing and non-birthing parents

Four complementary clinical-grade genetic testing kits for you and your family

Risks

AI solutions may face data privacy and security challenges.

Over-dependence on AI could lead to misdiagnosis if systems fail.

Regulatory scrutiny on AI applications in healthcare may increase.

Differentiation

Color integrates AI for personalized cancer screening, enhancing early detection and treatment.

Partnership with American Cancer Society expands access to underserved communities.

Focus on comprehensive cancer care from screening to management sets Color apart.

Upsides

AI-driven screening reduces time for doctors to analyze patient records, improving outcomes.

Partnership with OpenAI enhances service offerings and market position.

Free at-home screenings align with mission of equitable healthcare access, expanding reach.

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