[Remote] Marketing Operations Manager at Brightwheel

Only, Tennessee, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Early Education, EdTech, SaaSIndustries

Requirements

5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization
Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper
Experience implementing data flows between systems and building marketing-to-sales attribution models
Strong analytical and technical skills — comfortable working in BI tools
Demonstrated ability to translate complex data into actionable business insights
Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations
Excellent communication, documentation, and stakeholder-management skills
Strong analytical foundation, excellent project-management skills, and a curiosity that drives continuous improvement
Value collaboration and take pride in being the “engine” that makes marketing run smarter and faster

Responsibilities

Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools)
Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing
Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel
Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI
Drive data quality initiatives and establish governance best practices across marketing systems
Collaborate with SysOps and Data teams to align technical infrastructure and attribution models
Lead quarterly planning and goal-setting processes to operationalize marketing OKRs
Support campaign execution through documentation, enablement, and scalable processes

Skills

Key technologies and capabilities for this role

HubSpotSalesforceChili PiperMarketing AutomationLead ManagementCampaign TrackingLead ScoringWorkflow AutomationMarketing TechnologyProject ManagementData Analysis

Questions & Answers

Common questions about this position

What experience is required for the Marketing Operations Manager role?

Candidates need 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization, with proven success managing HubSpot, Salesforce, and Chili Piper.

Is this a remote position?

Yes, Brightwheel is a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

What tools will I be working with in this role?

You'll own and optimize Brightwheel’s marketing technology stack including HubSpot, Salesforce, Chili Piper, and related tools, along with BI tools for analytics.

What is the company culture like at Brightwheel?

The team is passionate, talented, and customer-focused, embodying Leadership Principles in work and culture as a distributed team.

What makes a strong candidate for this position?

A strong candidate has a strong analytical foundation, excellent project-management skills, curiosity to improve processes, and values collaboration, with demonstrated ability to translate complex data into actionable insights.

Brightwheel

Childcare management software for preschools

About Brightwheel

Brightwheel provides childcare management software specifically designed for preschools and childcare centers. The platform simplifies various administrative tasks such as sign-in and sign-out procedures, billing, and communication with families, allowing educators and staff to save time each month. Users have reported that 90% of preschools using Brightwheel experience an increase in timely payments, while 95% of administrators and staff note improved communication with families. Brightwheel operates on a subscription-based model, where childcare centers pay a regular fee to access the software. Its user-friendly interface and strong customer service set it apart from competitors, making it a top choice in the educational technology market. The goal of Brightwheel is to enhance the efficiency of childcare management and foster better relationships between centers and families.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$86.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

201-500Employees

Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend

Risks

Increased competition from AI-powered tools like Clay could challenge Brightwheel's market position.

Integration challenges from acquiring Experience Early Learning may disrupt service quality.

Rapid valuation increase to $600 million may attract scrutiny and pressure for growth.

Differentiation

Brightwheel offers an all-in-one platform for childcare management and communication.

The platform is highly rated, earning the title of #1 childcare software.

Brightwheel's integration with QuickBooks enhances financial monitoring for childcare centers.

Upsides

Brightwheel's acquisition of Experience Early Learning expands its educational offerings.

The $55M Series C funding round boosts Brightwheel's growth potential and market reach.

Brightwheel's platform improves timely payments and communication for 90% of its users.

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