[Remote] Senior Marketing Associate, Retention at CSC Generation

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Outdoor RecreationIndustries

Requirements

Candidates should possess at least 4 years of experience in retention, lifecycle, or email marketing roles, ideally within an e-commerce environment. They should have experience executing email marketing campaigns using ESPs, demonstrating strong organizational skills and meticulous attention to detail. Strong analytical skills, including the ability to interpret data and make data-driven marketing decisions, are also required.

Responsibilities

The Senior Marketing Associate, Retention will execute multi-channel retention marketing programs across email and SMS, identifying opportunities to increase engagement and customer lifetime value. They will manage campaigns from ideation through implementation, collaborating closely with various teams including Ecommerce, Creative, Analytics, and Product Marketing. This role involves diving into performance data to uncover insights and continuously refine campaigns through testing, personalization, and optimization, ensuring cohesive and effective marketing strategies.

Skills

Retention Marketing

Email Marketing

SMS Marketing

Customer Lifetime Value

Campaign Management

Data Analysis

Performance Measurement

A/B Testing

Personalization

Optimization

E-commerce

Marketing Strategy

Creative Briefing

Audience Segmentation

Content Marketing

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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