Account Based Marketing Manager
PersonaSalary not specified
- Full Time
- Entry Level & New Grad
About Persona
Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.
San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program
Risks
Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.
Differentiation
Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.
Upsides
Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.
Funding
Total raised$211.59 M
Latest valuation$1.50 B
StageSERIES_C
SERIES C
8/31/2021$150
$1.50 BSERIES B
4/30/2021$50
$250.00 MSERIES A
12/31/2019$18
$87.50 MSEED
4/30/2019N/A
$94.0 K