Lifecycle Marketing Specialist at Binance

Asia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, CryptocurrencyIndustries

Requirements

Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results
Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
Knowledge and experiences in using marketing automation platforms/tools
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders

Responsibilities

Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates
Build a comprehensive user lifecycle management system and user segmentation framework, and enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling
Design and optimize user referral and viral growth mechanisms to drive product organic growth
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points

Skills

Key technologies and capabilities for this role

A/B TestingFunnel AnalysisUser SegmentationLifecycle MarketingGamificationPersonalized MarketingOnboarding OptimizationRetention StrategiesViral GrowthCross-Selling

Questions & Answers

Common questions about this position

Is this position remote or onsite?

The position offers full-time employment that can be either onsite or remote.

What experience is required for this role?

Candidates need over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles in transaction-based sectors like e-commerce or fintech, and a proven track record of successful user growth from zero to one or one to a thousand.

What key skills are needed for the Lifecycle Marketing Specialist role?

Essential skills include in-depth understanding of AB testing, funnel analysis, and lifecycle strategies, strong logical thinking and data analysis skills, and experience leading growth projects with systematic frameworks.

What does the role involve in terms of collaboration?

The role requires collaborating with teams across the organization to ensure smooth execution of lifecycle marketing strategies and campaigns, as well as managing and overseeing global campaigns.

What makes a strong candidate for this position?

A strong candidate has experience individually leading growth projects or campaigns with systematic frameworks, proven results in user retention, conversion, and repeat purchase, and expertise in transaction-based sectors.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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