[Remote] Lifecycle Campaign Manager at Zoom

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of experience in lifecycle marketing, monetization, or growth marketing
Experience building data-informed lifecycle programs (free-to-paid conversions, upsell, winback)
Proficiency in Excel and data visualization tools (e.g., Looker, Tableau, Amplitude)
Experience with CRM platforms (Braze, Salesforce Marketing Cloud, Airship, Iterable, etc.)
Understanding of freemium models, trial-based onboarding, and product-led growth (PLG)
Track record of delivering measurable revenue impact through A/B testing and personalized lifecycle journeys
Experience in building segmentation frameworks, using cohort analysis, predictive modeling, and forecasting

Responsibilities

Design and execute scalable, data-driven lifecycle marketing strategies to drive conversions/upgrades, upsell, re-subscription, etc
Collaborate with data science to define high-value cohorts and predictive models
Lead cross-channel execution (email, in-product messaging, push, SMS, app notifications) to deliver targeted offers
Partner with product and analytics to design and run A/B tests on pricing, promotions, and onboarding flows
Work with DS teams to deliver dashboards, reporting, and attribution models to track monetization metrics
Partner with Product, Data Science, E-commerce, and Finance to align monetization strategy with growth goals

Skills

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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