[Remote] Lifecycle Campaign Manager at Zoom

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

5+ years of experience in lifecycle marketing, monetization, or growth marketing, ideally in SaaS, mobile apps, or digital subscription businesses
Experience building data-informed lifecycle programs, including free-to-paid conversions, upsell, and winback strategies
Comfort with data and tools: proficiency in Excel, and data visualization tools (e.g., Looker, Tableau, Amplitude)
Experience with CRM platforms (Braze, Salesforce Marketing Cloud, Airship, Iterable, etc.) and experimentation tools
Understanding of freemium models, trial-based onboarding, and product-led growth (PLG) dynamics
Track record of delivering measurable revenue impact through A/B testing, behavioral targeting, and personalized lifecycle journeys
Experience building segmentation frameworks, using cohort analysis, predictive modeling, and forecasting to drive strategy

Responsibilities

Owning parts of the customer Lifecycle Strategy: Design and execute scalable, data-driven lifecycle marketing strategies to drive free-to-paid conversions/upgrades, upsell, re-subscription, etc
Data-Driven Audience Segmentation: Collaborate with data science to define high-value cohorts, behavioral triggers, and predictive models for propensity to convert, upsell, and reactivation opportunity
Multi-Channel Campaign Execution: Lead cross-channel execution across email, in-product messaging, push, SMS, and app notifications to deliver targeted offers, upsells, and lifecycle nudges
Partnering with product and analytics to design and run A/B and multivariate tests on pricing, promotions, trial lengths, onboarding flows, and reactivation tactics
Working with DS teams to deliver dashboards, reporting, and attribution models to track key monetization metrics, including free-to-paid conversion rates, reactivation rates, upgrade rates, etc
Partnering with Product, Data Science, E-commerce, and Finance to align monetization strategy with growth goals, product roadmap, and financial forecasts

Skills

Key technologies and capabilities for this role

Lifecycle MarketingMonetizationGrowth MarketingExcelLookerTableauAmplitudeBrazeSalesforce Marketing CloudAirshipIterableA/B TestingCohort AnalysisPredictive ModelingSegmentationFreemium ModelsProduct-Led Growth

Questions & Answers

Common questions about this position

What is the salary range for the Lifecycle Campaign Manager position?

The salary range is a minimum of $76,800 and a maximum of $186,200, with total direct compensation including base salary, bonus, and equity. Starting pay depends on qualifications, experience, and location.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 5+ years in lifecycle marketing, monetization, or growth marketing ideally in SaaS, proficiency in Excel and data visualization tools like Looker, Tableau, Amplitude, experience with CRM platforms like Braze or Iterable, and skills in segmentation, cohort analysis, A/B testing, and freemium models.

What is the team like for this Lifecycle Campaign Manager role?

The role is on the Online Marketing & Retention team, which owns the full customer lifecycle using multi-channel strategies to acquire, engage, retain, and re-engage users, with a mission to turn interest into revenue via data-informed programs.

What makes a strong candidate for this position?

A strong candidate has a track record of delivering measurable revenue impact through data-informed lifecycle programs, A/B testing, behavioral targeting, and personalized journeys, plus experience partnering with product, data science, and finance teams.

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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