[Remote] Customer Marketing Manager at Definitive Healthcare

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Technology, Data AnalyticsIndustries

Requirements

7+ years of B2B marketing experience, with a focus in customer marketing, demand generation, or lifecycle marketing
Proven success driving customer engagement and expansion campaigns
Strong communication and storytelling skills, with the ability to translate product value into compelling customer communications
Experience working cross-functionally with customer success and sales teams
Familiarity with marketing automation (HubSpot, Marketo, or similar) and CRM systems (Salesforce a plus)
Data-driven mindset with comfort pulling, analyzing, and presenting campaign results + insights
Experience with Agile Marketing a plus

Responsibilities

Cross-Sell & Upsell Programs: Partner with sales and customer success to develop and execute campaigns that introduce customers to new products, modules, or data solutions
Customer Engagement: Own post-onboarding communications like newsletters, feature spotlights, and education programs that keep customers active and informed
Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact
Advocacy Enablement: Activate engaged customers as references, reviewers, and case study participants
Insights & Measurement: Track engagement metrics, campaign performance, and expansion revenue influence. Use insights to refine and scale programs

Skills

Key technologies and capabilities for this role

Customer MarketingCross-SellUpsellCampaign ManagementCustomer EngagementNewsletter CreationFeature SpotlightsCustomer CommunicationsSales PartnershipCustomer Success Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Customer Marketing Manager role?

The role requires 7+ years of B2B marketing experience with a focus in customer marketing, demand generation, or lifecycle marketing, plus proven success driving customer engagement and expansion campaigns.

What skills are needed to succeed in this position?

Strong communication and storytelling skills to translate product value into compelling customer communications, experience working cross-functionally with customer success and sales teams, and familiarity with marketing automation tools like HubSpot or Marketo are essential.

What is the company culture like at Definitive Healthcare?

Definitive Healthcare fosters a collaborative, inclusive culture where diverse perspectives drive innovation, supported by programs like DefinitiveCares and employee-led affinity groups to promote connection, education, and inclusion.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

Definitive Healthcare

Healthcare data analytics and commercial intelligence

About Definitive Healthcare

Definitive Healthcare provides healthcare commercial intelligence by gathering and analyzing data to assist businesses in the healthcare sector. Their services are aimed at clients such as biopharmaceutical companies, medical device manufacturers, and healthcare providers, helping them make informed decisions. The company offers subscription-based access to a comprehensive database and analytics tools, allowing clients to identify market opportunities and understand competitive landscapes. This model is scalable, catering to both large enterprises and smaller organizations. Definitive Healthcare differentiates itself through its focus on actionable intelligence that accelerates commercial success for its clients. Additionally, the company fosters a positive workplace culture, emphasizing diversity, equity, and inclusion, and providing comprehensive employee benefits.

Framingham, MassachusettsHeadquarters

2011Year Founded

$9.1MTotal Funding

IPOCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Risks

Integration of Populi acquisition may disrupt service delivery and client satisfaction.

Strategic shifts under new CEO may not align with current client expectations.

Resource allocation for new products may impact quality of existing services.

Differentiation

Definitive Healthcare offers a unique SaaS platform for healthcare commercial intelligence.

The company provides tailored solutions for biopharma, medtech, and healthcare providers.

Their subscription model allows scalable access to comprehensive data and analytics tools.

Upsides

Growing demand for healthcare data analytics boosts Definitive Healthcare's market potential.

New CEO Kevin Coop brings extensive experience in data-focused business growth.

Recent product launches like Monocl Conferences and Carevoyance expand service offerings.

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