VP, Marketing Effectiveness

This role involves leading sales engagements for NielsenIQ's Marketing Effectiveness solutions, focusing on acquiring new business through a go-to-market strategy, client relationship development, and deal closure. Responsibilities include collaborating with internal teams, managing the sales cycle as an individual contributor, generating new product ideas, and conveying customer feedback to product management. The VP will partner with advertisers, agencies, and media owners to sell solutions that refine marketing investments, optimize spend, measure campaign sales lift, and monitor media impact on market share and ROAS. Key duties include developing relationships, using consultative selling skills to identify client needs, achieving annual revenue targets, leveraging insights to demonstrate commercial impact, attending conferences, proactively prospecting clients, managing the sales pipeline and CRM, becoming proficient in NielsenIQ solutions, developing account plans, representing the voice of the customer internally, and disseminating advertiser, publisher, agency, and competitive intelligence.