Head of Sales and Business Development

Position Overview

• Location Type: Hybrid
• Employment Type: Full-time
• Salary: Not specified

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month. The Propel Marketplace connects our ~10M users to products, services, and exclusive offers from leading brands across grocery, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We are seeking a Head of Sales and Business Development to lead and grow our sales and business development function within the Marketplace business. This team is responsible for growing our client footprint across a variety of verticals including retail, healthcare, and financial services. This role is ideal for a player-coach—someone who can actively engage in high-value deals and partnerships while also guiding the team to exceed sales targets. You’ll drive revenue growth through advertiser sales and strategic partnerships, lead us in growing our client base, extend industry visibility and influence, and expand our user offerings.

Responsibilities

• Develop and execute a sales strategy to attract and retain advertisers across key verticals.
• Lead a team of sales and BD professionals, setting clear revenue targets and performance metrics to drive success.
• Personally engage in high-value deals, demonstrating an ability to sell performance marketing and ad solutions while also exploring strategic product partnerships.
• Optimize our sales process, pipeline management, and forecasting to improve efficiency and conversions.
• Lead go-to-market (GTM) efforts into new verticals, assessing fit and potential for Propel and informing go-forward strategy.
• Identify, establish, and nurture channel partnerships that help scale and accelerate our sales effort across ad tech and in vertical-specific domains.
• Work cross-functionally to integrate new partnerships into sales motions and revenue model.
• Recruit, mentor, and develop a high-performing BD team, fostering a culture of accountability and results.
• Implement best practices in sales operations, reporting, and analytics to measure and optimize team performance.
• Drive collaboration between BD, Customer Success, and Strategy & Operations teams to ensure a cohesive growth strategy.

Requirements

• Proven sales leader with 10+ years of business development experience in advertising sales or performance marketing.
• Experience managing and scaling a high-performing sales team, with a track record of hitting and exceeding revenue targets.
• Expertise in digital advertising, performance marketing solutions, and marketplaces.
• An exec-level influencer with strong communication skills and experience navigating C-level executives.

Company Information

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We’re a passionate team of 100 Propellers - all working to help our users get through the month, every month.