Director of Performance Marketing

The Director of Performance Marketing will oversee the growth, performance, and optimization of the company’s performance marketing channels, focusing on customer acquisition, retention, and revenue generation. This role involves working closely with the VP of DTC and CFO to manage the direct response marketing mix, including direct mail, paid social, influencer, paid search, retargeting, affiliate, SEO, email, SMS, and emerging channels like TikTok, OTT, and CTV. The DPM is responsible for the performance of in-house performance marketing team members and agency/contract partners. They will develop strategies to drive customer acquisition at scale, improve site visitation, maximize conversion rates, and increase repeat purchase rates in partnership with the marketing team. This role includes reporting on the performance of all performance marketing channels and campaigns, managing related budgets, and overseeing management platforms. Additionally, the DPM is responsible for channel attribution, improving LTV and acquisition models, understanding channel overlap with Retail and Wholesale, and driving channel innovation.