Muck Rack

Director, Insight & Consultancy

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Public Relations, CommunicationsIndustries

Director of Insight & Consultancy

Location Type: Fully Distributed Employment Type: Full-Time

Position Overview

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We’re looking for a strategic, commercially minded Director of Insight & Consultancy to help us build and scale our U.S. insight practice by delivering best-in-class measurement, evaluation, and strategic advice to the world’s top enterprise brands.

As our first Director of Insight & Consultancy, your mission will be to own the delivery and growth of our insight consultancy services in the US. You’ll lead a high-performing team, shape new offerings, partner cross-functionally, and work closely with clients to turn data into actionable recommendations. This is a great opportunity for someone energized by building a practice, leading a team, and influencing strategic direction from day one.

Responsibilities

  • Own the commercial growth of our insight services, including revenue forecasting, and upsell strategy and execution
  • Own and deliver on insight revenue targets, through farming the Muck Rack client base and identifying new business insight opportunities
  • Define and refine methodologies, service tiers, and deliverables for client insights
  • Partner with Sales on RFPs, pitches, and client meetings to win and expand insight business
  • Act as executive sponsor on key insight accounts and lead delivery for enterprise clients, often presenting to senior comms people and the C-suite
  • Develop scalable tools and playbooks for insight delivery with Production and Product teams
  • Represent Muck Rack in client meetings, industry events, and thought leadership efforts
  • Build and lead Muck Rack’s U.S.-based insight & measurement consultancy team

How Success Will Be Measured

  • Revenue growth and client expansion within the Insight business unit
  • Client satisfaction and retention across enterprise insight accounts
  • Quality and impact of insight deliverables and methodologies
  • Effective team management and talent development
  • External visibility through thought leadership, panels, or industry contributions

Requirements

  • 8+ years of experience in media intelligence, comms measurement, or PR analytics
  • Proven success leading client-facing insight or analytics teams
  • Strong commercial acumen with experience driving revenue or productizing services
  • Excellent communicator who can distill complex data into actionable client insights
  • Familiarity with measurement tools, industry frameworks, and competitor offerings
  • Experience working cross-functionally in a SaaS, startup, or agency environment
  • Passion for strategic communications, reputation management, and storytelling with data

Interview Overview

Here’s what you can expect from our process. We’ll keep you informed at every step and let you know if anything changes along the way.

  • Intro call with a member of our Talent Team
  • A video interview with the Hiring Manager
  • Skills assessment (3 hours max)
  • Peer interviews with future teammates
  • Final call(s) with executive team member(s)

Company Information

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

Salary

In the US, the base salary for this role is:

Skills

Public Relations
Communications
SaaS
AI
Media Monitoring
Brand Reputation
Data Analysis
Strategic Advice
Client Relationship Management
Revenue Growth
Forecasting
Upselling
Business Development

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Miami, FloridaHeadquarters
2009Year Founded
$175.1MTotal Funding
SERIES_ACompany Stage
Consulting, Enterprise Software, EducationIndustries
201-500Employees

Benefits

Fully distributed
Geo-neutral compensation
Time off
Health, vision, & dental insurance
401k
Paid parental leave
Full WFH setup reimbursement
Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.
Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.
Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.
The platform includes a robust journalist database for targeted media outreach.
Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.
New AI features improve workflow efficiency and provide advanced insights for PR professionals.
Partnership with Source of Sources expands network and resources for media coverage.

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