Director, Insight & Consultancy

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Public Relations, CommunicationsIndustries

Requirements

The ideal candidate will possess over 8 years of experience in media intelligence, communications measurement, or PR analytics, with a proven track record of leading client-facing insight or analytics teams. Strong commercial acumen and experience in driving revenue or productizing services are essential, as is the ability to distill complex data into actionable client insights. Familiarity with measurement tools, industry frameworks, and competitor offerings, along with experience in a SaaS, startup, or agency environment, is also required. A passion for strategic communications, reputation management, and data-driven storytelling is highly valued.

Responsibilities

The Director of Insight & Consultancy will own the commercial growth and revenue targets for insight services in the US, including forecasting and upsell strategies. This role involves defining and refining methodologies, service tiers, and deliverables, and partnering with Sales on RFPs, pitches, and client meetings. The Director will act as an executive sponsor for key insight accounts, lead delivery for enterprise clients, and present to senior management and C-suite executives. Responsibilities also include developing scalable tools and playbooks with Production and Product teams, representing Muck Rack at client meetings and industry events, and building and leading the US-based insight & measurement consultancy team.

Skills

Public Relations

Communications

SaaS

Media Monitoring

Brand Reputation

Data Analysis

Strategic Advice

Client Relationship Management

Revenue Growth

Forecasting

Upselling

Business Development

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Miami, FloridaHeadquarters

2009Year Founded

$175.1MTotal Funding

SERIES_ACompany Stage

Consulting, Enterprise Software, EducationIndustries

201-500Employees

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.

Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.

Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.

The platform includes a robust journalist database for targeted media outreach.

Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.

New AI features improve workflow efficiency and provide advanced insights for PR professionals.

Partnership with Source of Sources expands network and resources for media coverage.

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