Sr. Director of Product, Creative Assessment

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Television Advertising, Video Advertising, Data & AnalyticsIndustries

Requirements

Candidates must have a Bachelor's degree in a related field and at least 10 years of experience in product management, with a significant portion in a leadership role. Proven experience in a similar leadership role within market research, technology/data, or a related field is required, along with a strong understanding of the advertising technology ecosystem, particularly TV and video advertising. Demonstrated ability to think strategically, execute methodically, solve problems, and lead cross-functional teams with strong communication and interpersonal skills is essential. Experience with agile development methodologies and tools is also required.

Responsibilities

The Sr. Director of Product, Creative Assessment will evolve and align product vision with business objectives, drive market research to identify opportunities and customer needs, and create detailed product roadmaps. They will lead product development by collaborating with engineering, design, sales, marketing, and customer success teams, and serve as the voice of the customer to incorporate feedback into product development. Additionally, they will define and track key performance indicators to measure product success, build and mentor a high-performing product management team, and effectively communicate product strategy and progress to stakeholders.

Skills

Product Strategy

Product Vision

Market Research

Customer Needs Analysis

Competitive Landscape Analysis

Data-Driven Decision Making

Product Roadmap

Product Lifecycle Management

Cross-Functional Leadership

Product Development

Engineering Collaboration

Design Collaboration

Sales Collaboration

Marketing Collaboration

Customer Success Collaboration

iSpot.tv

TV ad measurement and attribution services

About iSpot.tv

iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform uses data from a large collection of TV ads and insights from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering advanced analytics and insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through precise measurement and actionable insights.

Bellevue, WashingtonHeadquarters

2012Year Founded

$372.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consumer Software, EntertainmentIndustries

201-500Employees

Benefits

Stock Options

Hybrid Work Options

Flexible Work Hours

Risks

Competition from companies like FuboTV could challenge iSpot's market share.

Former iSpot executives joining competitors may lead to knowledge transfer risks.

Complex media landscape may affect the effectiveness of iSpot's collaborations.

Differentiation

iSpot.tv offers real-time analytics for TV ads, unlike legacy solutions.

The company provides cross-platform measurement, unifying TV and digital ad performance.

iSpot.tv's platform integrates seamlessly with existing marketing tools for enhanced ad optimization.

Upsides

Growing demand for cross-platform measurement boosts iSpot.tv's market potential.

Partnerships with companies like Roku enhance iSpot.tv's data accuracy and ad targeting.

The rise of programmatic TV advertising increases demand for iSpot.tv's advanced capabilities.

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