iSpot.tv

Sr. Director of Product, Creative Assessment

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Television Advertising, Video Advertising, Data & AnalyticsIndustries

Sr. Director of Product, Creative Assessment

Position Overview

At iSpot.tv, you’ll join a dynamic and innovative team committed to revolutionizing the television and video advertising landscape. Our cutting-edge technology and data analytics provide unparalleled insights and visibility into TV ad performance. As the Sr. Director of Product, Creative Assessment, you will be at the forefront of driving product strategy, innovation, and execution, ensuring our solutions meet the evolving needs of our clients and the market. You will collaborate with cross-functional teams to deliver impactful products that maintain our competitive edge and delight our customers. This role will lead iSpot’s Creative measurement product suite, which is instrumental in the TV industry’s understanding of creative ad performance.

What You’ll Be Part Of

  • Revolutionizing the television and video advertising landscape.
  • Working with cutting-edge technology and data analytics.
  • Leading product strategy, innovation, and execution for the Creative Assessment product suite.
  • Collaborating with cross-functional teams to deliver impactful products.

Responsibilities

  • Product Strategy and Vision: Evolve and align a clear product vision in alignment with overarching portfolio strategy and iSpot's overall business objectives.
  • Market Analysis and Research: Drive your team to complete comprehensive market research to identify opportunities, customer needs, and competitive landscape to inform product decisions. Apply data-driven decision-making processes to continually improve product offerings.
  • Product Roadmap: Create and maintain a detailed product roadmap, prioritizing features and enhancements based on business value and customer feedback. Oversee management, strategic planning, and forecasting of the product lifecycle.
  • Cross-Functional Leadership: Lead product development and collaborate with engineering, design, sales, marketing, and customer success teams to deliver high-quality products on time and within budget.
  • Customer Advocacy: Serve as the voice of the customer, ensuring that their needs and feedback are central to product development. Engage with customers, collect feedback, and incorporate it into product development to surpass market expectations.
  • Performance Metrics: Define, track, and analyze key performance indicators (KPIs) to measure product success and drive continuous improvement. Ensure a transparent workflow to meet deadlines, effectively allocate resources, and deliver new features and updates on time.
  • Team Development: Build, mentor, and lead by example a high-performing product management team, fostering a culture of innovation, collaboration, and excellence to achieve and surpass goals.
  • Stakeholder Communication: Effectively communicate product strategy, progress, and outcomes to internal and external stakeholders, including executive leadership and customers.

Qualifications and Education Requirements

  • Proven experience in a similar leadership role within market research, technology/data, or related field.
  • Strong understanding of the advertising technology ecosystem, particularly TV and video advertising.
  • 10+ years of experience in product management, with a significant portion in a leadership role.
  • Bachelor’s degree in a related field.
  • A proven track record of delivering timely, successful products from conception through launch, demonstrating comprehensive and efficient execution.
  • Strong leadership, communication, and interpersonal skills and experience in aligning cross-functional teams towards common goals.
  • Ability to inspire and drive innovation within a team.
  • Demonstrated ability to think strategically and execute methodically.
  • Strong problem-solving skills and a customer-centric mindset.
  • Experience with agile development methodologies and tools.

Preferred Skills

  • Deep knowledge of data analytics, machine learning, and AI as they pertain to ad tech.
  • Experience working in a fast-paced startup environment.

Company Information

iSpot competes for the best talent. Our compensation packages consist of salary and equity in one of Seattle’s hottest start-ups, as well as other standard benefits. Most importantly, we provide a really interesting working experience, and the chance to contribute to the success of something great.

Employment Type

  • [Employment Type not specified]

Location Type

  • [Location Type not specified]

Salary

  • [Salary not specified]

Skills

Product Strategy
Product Vision
Market Research
Customer Needs Analysis
Competitive Landscape Analysis
Data-Driven Decision Making
Product Roadmap
Product Lifecycle Management
Cross-Functional Leadership
Product Development
Engineering Collaboration
Design Collaboration
Sales Collaboration
Marketing Collaboration
Customer Success Collaboration

iSpot.tv

TV ad measurement and attribution services

About iSpot.tv

iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform uses data from a large collection of TV ads and insights from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering advanced analytics and insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through precise measurement and actionable insights.

Bellevue, WashingtonHeadquarters
2012Year Founded
$372.3MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consumer Software, EntertainmentIndustries
201-500Employees

Benefits

Stock Options
Hybrid Work Options
Flexible Work Hours

Risks

Competition from companies like FuboTV could challenge iSpot's market share.
Former iSpot executives joining competitors may lead to knowledge transfer risks.
Complex media landscape may affect the effectiveness of iSpot's collaborations.

Differentiation

iSpot.tv offers real-time analytics for TV ads, unlike legacy solutions.
The company provides cross-platform measurement, unifying TV and digital ad performance.
iSpot.tv's platform integrates seamlessly with existing marketing tools for enhanced ad optimization.

Upsides

Growing demand for cross-platform measurement boosts iSpot.tv's market potential.
Partnerships with companies like Roku enhance iSpot.tv's data accuracy and ad targeting.
The rise of programmatic TV advertising increases demand for iSpot.tv's advanced capabilities.

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