Paid Media Strategist
OutliantFull Time
Senior (5 to 8 years)
Candidates must have superior knowledge of the automotive industry's digital marketing and media best practices, with a minimum of 5+ years of experience in the retail automotive and/or digital agency industry. Proficiency in presenting and leading strategic media discussions, conducting product demonstrations, and a willingness to travel as needed for in-person client presentations are required.
The Client Partner will collaborate with account executives and performance managers to increase revenue across Dealer Inspire and Cars Commerce Media Network by identifying, creating, and closing new business and upsell opportunities. This involves promoting digital advertising strategies, media planning, websites, and related technology solutions, leveraging expertise in paid search, social advertising, OTT/CTV, video advertising, SEO, programmatic display, and retargeting. Responsibilities also include consulting with clients on digital strategy, auditing customer websites for optimization, developing trusted partner relationships, analyzing customer needs, implementing tailored strategies, reporting on sales activity and revenue forecasts, and championing customer commitment through implementation phases.
Online marketplace for buying and selling cars
Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.