Cars Commerce

Client Partner, Media & Digital Solutions

Colorado, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Digital Media, BiotechnologyIndustries

Requirements

Candidates must have superior knowledge of the automotive industry's digital marketing and media best practices, with a minimum of 5+ years of experience in the retail automotive and/or digital agency industry. Proficiency in presenting and leading strategic media discussions, conducting product demonstrations, and a willingness to travel as needed for in-person client presentations are required.

Responsibilities

The Client Partner will collaborate with account executives and performance managers to increase revenue across Dealer Inspire and Cars Commerce Media Network by identifying, creating, and closing new business and upsell opportunities. This involves promoting digital advertising strategies, media planning, websites, and related technology solutions, leveraging expertise in paid search, social advertising, OTT/CTV, video advertising, SEO, programmatic display, and retargeting. Responsibilities also include consulting with clients on digital strategy, auditing customer websites for optimization, developing trusted partner relationships, analyzing customer needs, implementing tailored strategies, reporting on sales activity and revenue forecasts, and championing customer commitment through implementation phases.

Skills

Media
Digital Solutions
Account Management
Client Relations
Automotive Industry

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters
1998Year Founded
IPOCompany Stage
Data & Analytics, Automotive & TransportationIndustries
1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.
Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.
Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.
The platform provides valuable insights and data to automotive businesses.
Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.
AI-driven personalization enhances user experience and engagement on Cars.com.
The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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