Cars Commerce

Client Partner, Media & Digital Solutions

Colorado, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Digital Media, BiotechnologyIndustries

About Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

Our Values:

  • Rise Together: Putting people at the center of what we do, from consumer to customer to community.
  • Open to All: Encouraging open-minded communication because we know diverse thinking yields better outcomes.
  • Caring to Challenge and Taking Ownership: Fueling a competitive spirit in a respectful environment where we think about tomorrow but act today.
  • Doing the Right Thing: At our foundation, we have integrity, even when it’s hard.

Recognition:

  • A U.S. News & World Report Best Company to Work For in 2024.
  • Among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About the Role

Employment Type: Full time

The Client Partner, Media & Digital Solutions will be responsible for working with Cars Commerce Account Executives, Performance Managers, and Management to grow revenue across Dealer Inspire and Cars Commerce Media Network. This position will help identify, create and close new business and upsell opportunities across their assigned territory promoting digital advertising strategy, media planning, websites, and related technology solutions.

Candidate Requirements:

  • Superior knowledge of the automotive industry digital marketing and media best practices.
  • Minimum of 5+ years of working in the retail automotive and/or digital agency industry.
  • Proficient in presenting and leading strategic media discussions and conducting product demonstrations.
  • Travel is required on an as needed basis to present to clients in person.

Primary Responsibilities

  • Work cross-functionally to identify growth opportunities and develop action plans on customer accounts.
  • Create a monthly pipeline of new business and manage the entire sales cycle including prospecting, outreach, needs analysis, demonstrations, negotiating, and closing business.
  • Leverage advanced knowledge of paid search, social advertising, OTT/CTV, video advertising, search engine optimization, programmatic display, and retargeting to develop media plans and grow recurring media revenue.
  • Consult with clients on their overall digital strategy and be able to present recommendations and communicate product value to both business and technical users.
  • Audit customer websites to recognize areas to optimize with digital solutions that deliver on key performance indicators.
  • Develop trusted partner relationships with customers to grow revenues over time.
  • Analyze customer needs and implement strategies tailored to each organization.
  • Maintain and report regularly on sales activity, revenue forecasts and closing timetables.
  • Champion customers commitment through implementation phases and guide supporting teams to ensure customer satisfaction and success.
  • Obtain competitive information and distribute as appropriate to guide marketing and strategy.

Skills

Media
Digital Solutions
Account Management
Client Relations
Automotive Industry

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters
1998Year Founded
IPOCompany Stage
Data & Analytics, Automotive & TransportationIndustries
1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.
Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.
Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.
The platform provides valuable insights and data to automotive businesses.
Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.
AI-driven personalization enhances user experience and engagement on Cars.com.
The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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