VP of Product and Solutions Marketing

Position Overview

• Location Type: Not Specified
• Job Type: Full time
• Salary: Not Specified

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Can you craft narratives that define a category— and lead a team that brings those stories to life across industries, personas, and buyer journeys? Are you ready to drive go-to-market excellence at an enterprise scale? Alteryx is seeking a visionary Vice President of Product & Solutions Marketing to lead a high-performing team and shape how we take our platform to market. This role is ideal for a strategic leader who thrives in fast-moving environments and knows how to balance big-picture thinking with hands-on execution. This is a rare opportunity to define the messaging, positioning, and strategy for a $1B enterprise software company at a pivotal stage of growth. Data is only becoming more critical in the age of enterprise AI. Only Alteryx empowers business users to build the AI-driven data workflows of the future. You’ll sit at the intersection of product innovation, customer insight, and revenue strategy — helping drive market leadership through compelling storytelling and differentiated go-to-market execution.

About the Role

Reporting to the Chief Marketing Officer, the VP of Product & Solutions Marketing will shape our go-to-market strategy and elevate how we connect market opportunity with customer value across industries, personas, and segments. You’ll be responsible for bringing clarity, energy and speed to our most important initiatives, while building and scaling a world-class product and solution marketing function that positions our platform to win in a competitive and evolving marketplace.

Responsibilities

• Lead and grow a team of product and solution marketers across multiple verticals and international markets — mentoring and empowering them to deliver the best work of their careers.
• Define and execute the go-to-market strategy for new product launches, ensuring fast and coordinated alignment across marketing, product management, sales, and customer success.
• Own positioning, messaging, value propositions, and competitive differentiation for our entire platform and key solutions.
• Partner closely with product, revenue, and customer teams to inform roadmap priorities and ensure a market and customer-first approach.
• Own the connection between messaging and revenue — partner closely with sales, product, and demand generation teams to develop integrated sales plays, campaigns, and content that accelerate pipeline and drive growth.
• Develop sales enablement programs, content, product demos and tools that empower our field to engage line of business buyers as well as C-suite buyers with confidence.
• Bring deep market, customer and competitive insight back to the business to inform strategy, while actively shaping industry perception by engaging and influencing key analysts, partners, and market influencers.
• Drive thought leadership and solution narratives that elevate our brand and market position.
• Develop and deliver compelling executive-level presentations for industry events, ensuring our voice leads across products, solutions and verticals.
• Serve as a visible leader and trusted voice across internal and external engagements — partner directly with sales teams, customers and partners to support strategic deals, reinforce our value proposition, and represent the voice of marketing in key forums.
• Move with urgency and a bias for execution—embrace an entrepreneurial mindset, prioritize impact over process, and inspire teams to operate with speed, focus, and a