Altera

VP of Product and Solutions Marketing

United States

Altera Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise SoftwareIndustries

Requirements

The ideal candidate should possess a Bachelor’s degree in Marketing, Business, or a related field, with a Master’s degree being a plus. They should have at least 10 years of experience in marketing, with a significant portion focused on product marketing and solutions marketing within the enterprise software industry. Strong leadership skills and experience building and scaling high-performing marketing teams are essential. Experience with go-to-market strategy, competitive analysis, and market positioning is also required.

Responsibilities

As the VP of Product & Solutions Marketing, you will lead and grow a team of product and solution marketers, defining and executing the go-to-market strategy for new product launches and ensuring alignment across marketing, product management, sales, and customer success. You will be responsible for owning positioning, messaging, and value propositions, partnering closely with product and revenue teams to inform roadmap priorities and drive growth. Furthermore, you will develop sales enablement programs, content, and product demos, drive thought leadership, and serve as a visible leader across internal and external engagements, ultimately elevating the brand and market position of the company.

Skills

Product Marketing
Go-to-Market Strategy
Messaging & Positioning
Leadership
Strategic Planning
Storytelling
Customer Insight
Revenue Strategy
Data & AI

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

Key Metrics

San Francisco, CaliforniaHeadquarters
2023Year Founded
$10.7MTotal Funding
SEEDCompany Stage
Consumer Software, AI & Machine LearningIndustries
11-50Employees

Risks

Priest-led cults in Altera's Minecraft simulation may cause ethical concerns.
Managing 1,000 autonomous AI agents poses safety and ethical challenges.
Creating believable digital humans may lead to misuse in deceptive AI applications.

Differentiation

Altera specializes in digital human agents with traits like empathy and friendship.
Their first product offers a unique Minecraft experience with interactive AI agents.
Altera's focus on human-like AI agents sets them apart in the AI sector.

Upsides

Altera raised $9M in May 2024, showing strong investor confidence.
AI-driven gaming experiences are gaining popularity, benefiting Altera's Minecraft product.
The rise of AI companions in mental health indicates a market for empathetic agents.

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