Marketing Lead
The BlockFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should possess over 7 years of experience in marketing operations or related fields, with a minimum of 3 years in a leadership capacity. A strong understanding of marketing technology, including platforms like HubSpot, Marketo, and Salesforce, is essential. Proven experience in process optimization, data governance, and team management within a high-growth SaaS environment is required.
The Senior Manager of Marketing Operations will manage and optimize the marketing technology stack, including marketing automation, CRM, and attribution tools. They will oversee the development of a custom marketing control plane, ensure seamless integration of the marketing database, and support team adoption of marketing tools. Responsibilities also include designing and implementing standardized processes for campaign execution and lead management, collaborating with sales and revenue operations, and driving operational excellence through QA processes. Additionally, the role involves partnering with analytics teams to establish KPIs and dashboards, overseeing data governance, supporting campaign effectiveness analysis, mentoring a marketing operations team, managing vendor relationships, and supporting global campaign and demand generation efforts.
Sales intelligence and engagement platform
Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.