Marketing Technology and Innovation Manager

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health Technology, MarketingIndustries

Requirements

Candidates should have 6+ years of hands-on experience with Marketing Automation & CRM platforms, including demonstrated success in creating and managing complex, multi-channel journeys and campaigns. They should also possess 4+ years of experience with Customer Data Platforms (CDP) and 4+ years of experience in marketing analytics, including implementation or management of multi-touch attribution (MTA) or media mix modeling (MMM). Strong project management skills, the ability to communicate complex technical topics to business stakeholders, and a Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field are required. Preferred qualifications include certifications in Marketing Automation and CRM platforms and experience in a regulated environment.

Responsibilities

The Marketing Technology and Innovation Manager will create and lead the execution of the MarTech strategy and roadmap, defining the ideal state for marketing technology across Consumer Marketing. They will own the MarTech ecosystem, leading audits of existing tools and recommending solutions to meet business needs. Responsibilities also include managing vendor relationships, evaluating new solutions for personalization, automation, attribution, and insights, and collaborating cross-functionally to translate business goals into scalable technology solutions. The manager will champion AI-driven initiatives to optimize campaigns, enhance segmentation, generate content, and derive advanced analytics.

Skills

Marketing Automation

MarTech Strategy

Platform Optimization

Customer Engagement

Personalization

Data-Driven Communication

Roadmap Creation

Vendor Management

Solution Evaluation

AI Initiatives

Campaign Optimization

Segmentation

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$337.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

HealthcareIndustries

51-200Employees