Marketing Operations Specialist

Employment Type: Full-time Salary: $70,000 - $80,000 a year

Position Overview

Terra is seeking a detail-oriented and tech-savvy Marketing Operations Specialist to join our growing Digital Strategy team. This role is ideal for someone early in their marketing operations career who enjoys learning, problem-solving, and working with modern martech tools. You will support the setup and execution of digital marketing campaigns, help maintain clean marketing data, and assist with reporting and platform configuration.

Responsibilities

• Build and launch Marketo campaigns, including emails, landing pages, forms, and engagement programs.
• Manage program templates and maintain scalable architecture within Marketo to support campaign efficiency.
• Create and manage lists, segments, workflows, and lead lifecycle stages within Marketo.
• Assist in the execution of multichannel campaigns (email, social, paid) by supporting setup, QA, and tracking.
• Monitor campaign performance and assist with building dashboards and reports in tools like Marketo or Google Data Studio.
• Help troubleshoot issues within your core platform, including form logic, workflow triggers, lead routing, and attribution setup.
• Maintain and clean marketing databases, including contact deduplication, list segmentation, and data imports.
• Collaborate with Digital Strategy team members and clients to ensure campaign components are aligned and delivered on time.
• Conduct research into new martech tools, process improvements, and marketing operations best practices.
• Support other digital marketing tasks as needed.

Requirements

• Hands-on experience building and managing campaigns in Marketo, confident working across its key modules: email programs, smart campaigns, landing pages, forms, nurture campaigns, and events.
• Understanding of how to set up and troubleshoot programs, tokens, smart lists, segmentations, and lead lifecycle workflows in Marketo.
• Comfortable auditing data flows between Marketo and CRM platforms (like Salesforce or other CRMs) and digging into issues around sync errors or attribution problems.
• Experience supporting and analyzing campaign performance by configuring UTMs, integrating tracking pixels, and contributing to reporting frameworks.
• Strong organizational skills, high attention to detail, and the ability to juggle multiple tasks and deadlines.
• Clear communicator who can work collaboratively across teams and take initiative.
• Fluent in English.
• Bonus: Spanish or French language skills.
• Bonus: Experience in B2B or agency environments.

Perks & Benefits

• Unlimited paid time off for salaried team members.
• 4 additional mental wellness days per year.
• 100% company-funded health insurance, with dental and vision options.
• Paid parental leave.
• 401(k) plan.
• Permanent remote work option.
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM).
• Monthly wellness stipend.
• Quarterly employee appreciation gift.
• One-time reimbursement for work-from-home equipment.
• Monthly team bonding sessions.
• Pre-tax commuter benefits.
• Opportunity to join a dynamic, close-knit team.

About Terra

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth.