Marketing Automation Manager

Company: 7shifts

Position Overview

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams.

As the Marketing Automation Manager at 7shifts, you will drive impactful, technology-focused marketing campaigns across the entire customer lifecycle. Reporting to the Sr. Manager, Marketing Operations, you’ll implement, develop, and optimize industry-leading tools such as Marketo, AppCues, Outreach, and Chili Piper to enhance our business impact and further 7shifts’ mission to simplify team management for restaurants. Serving as the go-to technical expert for Email, Chat, In-App, and Push channels, you’ll identify trends and growth opportunities to unlock new opportunities for growth across the Marketing team.

Responsibilities

• Build integrated, data-driven marketing automation workflows across channels to drive engagement and results throughout the customer lifecycle.
• Drive the implementation, adoption, and ongoing evolution of marketing technologies to increase efficiency and support scalable growth.
• Ensure campaign data quality through proactive data cleansing, QA, and compliance best practices.
• Develop and analyze campaign performance reports, identifying opportunities for testing and enhancements to optimize future campaigns.
• Partner closely with RevOps and Data teams to ensure seamless integration of marketing tools within 7shifts’ broader tech ecosystem.
• Maintain up-to-date documentation to accurately reflect current processes, configurations, and requirements.

Requirements

• 3-5 years of hands-on experience managing Marketing Automation platforms (Marketo preferred).
• Proven experience building and optimizing integrated campaigns that drive results across Email, In-App, Chat, and Push channels.
• Strong analytical and problem-solving skills to effectively translate data into actionable insights across the marketing lifecycle.
• Excellent project management, communication, and organizational skills. These are your superpowers in executing and streamlining complex initiatives.
• Experience collaborating cross-functionally with teams like RevOps, Sales, and Product to drive alignment and impact.
• Solid understanding of data privacy and compliance standards, with a commitment to running campaigns aligned with CASL, CAN-SPAM, and GDPR.

Preferred Qualifications

• Marketo certification.
• Experience working within a product-led growth (PLG) organization.
• Proficiency with Salesforce and data management platforms.
• Working knowledge of HTML, CSS, and SQL.

Our Commitment to Our Shifties

• Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact a product shaping the future of the restaurant industry.
• Challenge: We’re tackling real problems in a fast-moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.
• Culture: We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in-office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun.
• Equity: We’re a Series C, VC-backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together.
• Health and Welln... (Note: The original text was cut off here.)