Marketing Automation Manager

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Software, Biotechnology, Restaurant TechnologyIndustries

Requirements

Candidates should have 3-5 years of hands-on experience managing marketing automation platforms, with Marketo experience being preferred. Proven experience in building and optimizing integrated campaigns across Email, In-App, Chat, and Push channels is required, along with strong analytical, problem-solving, project management, communication, and organizational skills. Experience collaborating cross-functionally and a solid understanding of data privacy and compliance standards like CASL, CAN-SPAM, and GDPR are also necessary. Marketo certification, experience in a product-led growth organization, proficiency with Salesforce and data management platforms, and working knowledge of HTML, CSS, and SQL are considered advantageous.

Responsibilities

The Marketing Automation Manager will drive impactful, technology-focused marketing campaigns across the entire customer lifecycle, implementing, developing, and optimizing marketing technologies. They will build integrated, data-driven marketing automation workflows across channels, ensure campaign data quality through cleansing and QA, and develop and analyze campaign performance reports to identify optimization opportunities. The role involves partnering closely with RevOps and Data teams for seamless tech ecosystem integration and maintaining up-to-date documentation for processes and configurations.

Skills

Marketing Automation

Marketo

AppCues

Outreach

Chili Piper

Email Marketing

Chat Marketing

In-App Marketing

Push Notifications

Campaign Management

Data Analysis

Data Quality

Compliance

RevOps

Marketing Operations

7shifts

Workforce management platform for restaurants

About 7shifts

7shifts is a workforce management platform designed for the restaurant industry, offering tools for scheduling, payroll, hiring, and compliance. It simplifies the hiring process and includes features for labor law compliance and staff engagement monitoring. The platform's AI-driven auto-scheduling and actionable insights help restaurant owners make informed decisions and improve operational efficiency. 7shifts aims to enhance team retention and guest experiences by addressing the specific needs of restaurant management.

Regina, CanadaHeadquarters

2014Year Founded

$127.4MTotal Funding

SERIES_CCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Company Equity

Flexible Work Hours

Remote Work Options

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Recent layoffs may impact 7shifts' operational capabilities and service quality.

Increased competition from Square's integrations could affect 7shifts' market share.

Dependency on Lightspeed's ecosystem may limit strategic flexibility for 7shifts.

Differentiation

7shifts offers a comprehensive platform tailored specifically for the restaurant industry.

The platform integrates scheduling, payroll, and compliance tools in one seamless solution.

AI-driven auto-scheduling enhances operational efficiency and decision-making for restaurant managers.

Upsides

7shifts ranked 382 on the 2024 Deloitte Technology Fast 500, showing strong growth.

Partnership with Lightspeed enhances 7shifts' integration capabilities and market reach.

Instant tip payouts feature meets high demand, boosting employee satisfaction and retention.

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