Senior Marketing Operations Analyst

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, Marketing & AdvertisingIndustries

Requirements

Candidates should possess 5+ years of experience in marketing operations, revenue operations, or a related field, with a Bachelor’s degree; alternatively, they should have 3+ years of experience and a Master’s degree. B2B marketing experience, particularly in mid-market or enterprise environments, is required, along with proficiency in marketing platforms such as Marketo and Salesforce. Strong understanding of marketing data and analytics tools is also necessary.

Responsibilities

The Senior Marketing Operations Analyst will oversee the marketing tech stack, ensuring seamless integration, optimization, and data accuracy, and will optimize and manage marketing automation platforms and CRM integrations to improve campaign segmentation and lead management. They will support and optimize the execution of marketing campaigns across various channels, develop advanced campaign tracking systems, execute multivariate and A/B tests, identify and address gaps in marketing workflows, and lead initiatives for new marketing technologies and processes through collaboration and training.

Skills

Marketing automation

CRM integrations

Data workflows

Campaign tracking

A/B testing

Multivariate testing

Data analysis

Marketing technology

Digital advertising

Social media

Marqeta

Card issuing and payment processing solutions

About Marqeta

Marqeta provides modern card issuing and payment processing solutions in the fintech sector. Its platform allows businesses to create, issue, and manage payment cards tailored to their specific needs, such as expense management and consumer payments. The service operates through an open API, enabling clients to integrate Marqeta's capabilities into their own applications. This flexibility sets Marqeta apart from competitors, as it caters to a diverse range of clients, including financial institutions and tech companies. The company generates revenue primarily through transaction fees each time a card is used, along with potential setup and service fees. Marqeta's ability to quickly adapt to the growing demand for digital payments, especially during the COVID-19 pandemic, has contributed to its significant presence in the market.

Oakland, CaliforniaHeadquarters

2010Year Founded

$526.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees