Senior Marketing Operations Analyst

Position Overview

• Location Type: Remote (anywhere within the United States) / Oakland, CA Office
• Employment Type: Full-time
• Salary: Not specified

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). Today nearly 8 out of 10 Americans use a product powered by Marqeta every week. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta is seeking a strategic and data-driven Senior Marketing Operations Analyst to drive operational excellence across marketing. This key team member will play a pivotal part in enhancing marketing performance measurement, campaign execution, and processes to maximize marketing impact. If you're passionate about leveraging technology, data, and automation to win in marketing, we’d love to hear from you!

We work Flexible First. This role can be performed remotely anywhere within the United States or from our office in Oakland, CA. We’d love for you to join us!

The Impact You'll Have

• Oversee the marketing tech stack, ensuring seamless integration, optimization, and data accuracy.
• Optimize and manage marketing automation platforms, CRM integrations, data workflows to improve campaign segmentation and lead management.
• Support and optimize the execution of marketing campaigns across email, social media, and digital advertising, ensuring alignment with strategic goals.
• Develop and refine advanced campaign tracking systems to seamlessly execute and report on performance.
• Execute multivariate and A/B tests to enhance campaign performance and generate strong insights.
• Identify and address gaps in marketing workflows to improve data capture, reporting accuracy and operational efficiency.
• Lead initiatives for new marketing technologies and processes through strong collaboration, communication and training.

Who You Are

• Experience: 5+ years of experience in marketing operations, revenue operations, or related field.
  • Education: Bachelor’s degree; or 3+ years and a Master’s degree
• Industry: B2B marketing experience, preferably in mid-market or enterprise environments.
• Skills:
  • Experience with campaign tracking and performance measurement best practices.
  • Proficiency with marketing platforms including Marketo and Salesforce.
  • Strong understanding of marketing data and analytics tools.
  • Excellent project management and coordination skills with experience using tools like Asana or Jira.
  • Strong communication and problem-solving abilities to translate complex operational details into action and insights for cross-functional teams.

Your Manager

Jaime Parlee, Director Data Analytics & Marketing Operations

Recruiter For This Role

Katie Bamba

Typical Process

1. Application submission