Staff Product Manager, Marketing Technology

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, SaaS, Beauty, WellnessIndustries

Requirements

Candidates must have proven success as a Lead, Group, Staff, or Principal PM in B2B or SaaS environments. They should possess deep product management expertise, experience with marketing platforms, messaging tools, campaign systems, or workflow builders, and experience building products for both SMB and upmarket customers. A background in driving monetization and growth for marketing or comms products, along with a strong customer mindset, is also required.

Responsibilities

The Staff Product Manager will solve customer problems by delivering the right solutions to users at the right time. They will collaborate with stakeholders and executives to influence vision, strategy, and roadmap for Marketing Tech. Responsibilities include leading product discovery and execution, shaping monetization strategy, translating customer understanding into features, defining success metrics, partnering with engineering on technical decisions, influencing go-to-market strategies, ensuring compliance with regulations, and mentoring other PMs.

Skills

Product Management

Marketing Technology

Client Experience Platform

SMS Campaigns

Email Campaigns

Audience Targeting

Two-way Messaging

Data Analysis

Customer Success

Product Marketing

Engineering Collaboration

Design Collaboration

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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