Job Description: Staff Product Manager, Marketing Tech

Company Overview

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Our roots are in hair salons, but we serve a broader self-care industry including spas, medspas, barbershops, and more. Our technology helps our customers survive and thrive.

Our Values:

• Insatiable curiosity and embrace experimentation.
• Simple solutions require the most sophistication.
• Design each detail to maximize potential, power, and impact.
• Value and celebrate diverse backgrounds.
• Openness about who we are and what we do.
• Belief in equal opportunity for all.

Come Do The Best Work Of Your Life At Boulevard.

Position Overview: Staff Product Manager, Marketing Tech

Marketing Tech at Boulevard is a mission-critical growth engine for our customers and a major revenue driver for us. It powers how service-based businesses attract, engage, and retain clients through automated campaigns, transactional notifications, smart audience targeting, and two-way messaging across SMS and email. As customer investment in these tools scales, so does the value they get from Boulevard, making this a strategically important area of our platform.

As a Staff Product Manager, you will work closely with Boulevard’s executive team and collaborate across engineering, design, data, product marketing, customer success, and sales. You will lead the next wave of innovation in how businesses engage with their clients, building capabilities that reach the right people, at the right time, with precision that drives real business outcomes. This role involves making bold bets on the future of marketing, raising the bar for personalization, timing, and effectiveness.

This is a high-impact, high-visibility role where you will influence what we build, how we build it, and how fast we deliver results that grow our customers' businesses and Boulevard’s bottom line.

Responsibilities:

• Solve real customer problems by delivering the right solutions to the right users at the right time.
• Collaborate with stakeholders and executives to influence vision, strategy, and roadmap for Marketing Tech.
• Lead product discovery and execution with engineering, design, data, and marketing.
• Shape monetization strategy to drive both customer success and Boulevard revenue.
• Translate deep customer understanding into impactful, easy-to-use features.
• Define success metrics, monitor performance, and iterate based on data and feedback.
• Partner closely with engineering to guide technical decisions and ensure quality and speed.
• Influence go-to-market, pricing, and packaging in partnership with product marketing and sales.
• Ensure compliance with evolving regulations (e.g., TCPA, SMS, email marketing standards).
• Mentor PMs and contribute to a strong, collaborative product culture.

Qualifications:

• Proven success as a Lead, Group, Staff, or Principal PM in B2B or SaaS environments.
• Deep product management expertise, with the ability to coach and elevate others.
• Experience with marketing platforms, messaging tools, campaign systems, or workflow builders.
• Experience building products for both SMB and upmarket (mid-market to enterprise) customers.
• Background in driving monetization and growth for marketing or comms products.
• Strong customer mindset – you champion user needs while balancing business objectives.