VP, Demand Generation

The VP, Demand Generation will lead the Demand Generation team, collaborating with website, field, event, and content marketing teams to develop and execute a scalable product-led growth strategy. Responsibilities include forecasting and managing the marketing budget, selecting and managing vendors, prioritizing initiatives, and executing full-funnel campaigns and nurture programs. The role involves defining and executing an omni-channel marketing plan, managing the marketing technology stack, segmentation, and KPIs to achieve new customer growth targets. This position requires partnering with sales, product, and FP&A executives to align marketing plans with revenue goals, driving innovation and performance measurement of marketing activities, and regularly reporting on campaign performance to the executive team.