VP, Demand Generation

About the Job

LaunchDarkly is looking for an experienced VP, Demand Generation to create and execute a scalable marketing strategy across the customer lifecycle to achieve aggressive product-led growth and sales pipeline targets. The successful candidate is an experienced marketing leader with a proven track record of building high-performance teams to deliver sustainable results. He or she thrives in a fast-paced environment and has a reputation for creating alignment with sales; delivering value for internal and external partners; and inspiring a culture of transparency, collaboration, and shared success.

The ideal candidate has a passion for forecasting and delivering predictable and scalable sales pipeline throughout the entire buyer's journey. He or she is accountable for KPIs and quotas that align directly to revenue goals. She or he has proven success collaborating with cross-functional marketing teams as well as working with related product, sales, and finance teams to envision, pilot, execute, and measure closed-loop marketing programs that create a sense of urgency for the buyer and deliver significant revenue growth for the company.

Responsibilities

• Lead the Demand Generation team at LaunchDarkly, while collaborating closely with website, field and event marketing, and content teams
• Develop and execute a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales
• Forecast and manage marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously and partnering with cross-functional teams and stakeholders to deliver full-funnel campaigns and nurture programs that deliver measurable results
• Define and execute an omni-channel marketing plan, marketing technology stack, segmentation, modeling, managing marketing budget, goals, and KPIs to achieve new customer growth targets
• Partner with sales, product, and FP&A executives to define, evolve, and communicate marketing plans and performance to goal as market dynamics evolve to ensure alignment of goals, objectives, and strategies with direct and indirect revenue plans
• Drive teams to innovate, pilot, challenge, measure, and track performance of marketing activities, programs, and mix to effectively achieve key pipeline metrics
• Regularly monitor, analyze, report, and present on campaign and KPI performance, regional success, deliverables, and programs among teams and to the executive team

Qualifications

• Multi-year Demand Generation leadership experience (10+ years)
• Experience with marketing automation (Marketo) and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools
• Experience in SaaS and/or developer tooling
• Prior success leading teams through global market expansion and periods of high growth and rapid change
• Experience in a successful startup or emerging growth technology company that markets to developers is an asset
• Organized with strong time management, and project management skills
• Results-focused with strong prioritization skills and “win as a team” mentality
• Customer-focused, collaborative, self-aware leader who contributes to and thrives in a culture of trust, transparency, initiative, respect, enthusiasm, fun, accountability, and the ownership principle that the company’s success is my success

Pay

Target pay ranges based on Geographic Zones* for Level E1:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $262,000 - $361,000**
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $236,400 - $325,000**
• Zone 3: All other US locations - $223,000 - $307,000** (Inclusive of 20% Bonus Target)

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on