Marketing Lead

Marketing Lead

Employment Type: Full-time

About Us

Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7.

At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets. We reach hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through our main website, dedicated Research Portal, podcast, and events.

Why Join The Block:

• Shape the narrative of crypto education, media, and research - not just follow it.
• Join a company that's respected in the space and has the audience, platform, and reach to move markets.
• Work remotely with a high-performance team that values ownership, speed, and clarity.
• Be part of a business that's expanding beyond media into SaaS, certification, and enterprise offerings.
• Competitive comp, equity, and benefits package.

The Block is an equal opportunity employer. We celebrate diverse perspectives and are committed to building an inclusive team across race, gender, identity, age, and background.

About the Role

We're looking for a hands-on, execution-focused Marketing Lead who knows how to elevate a brand that already carries global weight. You won't be building from zero. You'll be optimizing and scaling what's working, using sharp tactical execution - not bloated budgets or vague brand awareness plays.

• If you live and breathe Marketo, Salesforce, and SendGrid...
• If you understand the nuances of crypto culture and can speak both B2B and B2C fluently...
• If you get excited by small tweaks that drive big results... we should talk.

What You Will Do:

• Own the day-to-day execution of our marketing strategy across email, automation, landing pages, and funnel performance.
• Use Marketo and Salesforce to track, report, and optimize campaign performance across product lines (Campus, The Block Pro, Sponsorships, Research).
• Leverage SendGrid and our newsletter infrastructure to extend our reach without spamming inboxes.
• Collaborate with research, editorial, and sales to drive conversion-oriented campaigns.
• Lead micro-campaigns for new product rollouts, segment-specific outreach, and enterprise GTM support.
• Identify high-leverage growth opportunities based on our existing traffic, tech stack, and reputation – then act on them.
• Ensure consistent brand elevation across every touchpoint, without fluff or overspend.
• Act as the internal air traffic controller for messaging, execution timing, and marketing operations.

What You’ll Bring:

• 5+ years of B2B/B2C marketing experience, ideally in media, SaaS, fintech, or crypto.
• Deep, practical expertise in Marketo, Salesforce, and SendGrid – not just as a user, but as an operator.
• A crypto native or at least crypto-fluent: you know the lingo, the culture, and the players.
• Obsessed with making marketing work – you measure twice and cut once.
• You're not interested in overspending or building bloated teams; you're scrappy, smart, and surgical.
• Comfortable operating independently and prioritizing initiatives that move the needle.
• You understand how to tell a story while still driving to a CTA.
• Experience with segmentation, nurture flows, lead scoring, and campaign attribution.

Bonus if you have:

• Experience supporting multiple revenue lines or internal clients (e.g., editorial, product, sales).
• Strong grasp of SEO, analytics, and paid distribution – even if not your main focus.
• Familiarity with web3 communities and distribution channels (Telegram).