Marketing Lead

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Assets, Cryptocurrency, Media, Research, SaaSIndustries

Requirements

Candidates should have 5+ years of B2B/B2C marketing experience, ideally in media, SaaS, fintech, or crypto. Deep, practical expertise in Marketo, Salesforce, and SendGrid is required, along with being crypto-native or crypto-fluent. Experience with segmentation, nurture flows, lead scoring, and campaign attribution is also necessary. Bonus qualifications include experience supporting multiple revenue lines or internal clients, a strong grasp of SEO, analytics, and paid distribution, and familiarity with web3 communities and distribution channels.

Responsibilities

The Marketing Lead will own the day-to-day execution of marketing strategy across email, automation, landing pages, and funnel performance. They will use Marketo and Salesforce to track and optimize campaign performance, leverage SendGrid and newsletter infrastructure to extend reach, and collaborate with research, editorial, and sales to drive conversion-oriented campaigns. Responsibilities include leading micro-campaigns for new product rollouts and segment-specific outreach, identifying and acting on high-leverage growth opportunities, ensuring consistent brand elevation across all touchpoints, and acting as the internal air traffic controller for messaging, execution timing, and marketing operations.

Skills

Marketo

Salesforce

SendGrid

Crypto marketing

Brand elevation

Marketing strategy

Digital asset marketing

The Block

News, research, and data on digital assets

About The Block

The Block provides information and analysis in the digital assets sector, catering to investors, professionals, and decision-makers. It focuses on three main areas: news, research, and data. By delivering timely and objective insights, The Block helps its clients understand and navigate the complexities of digital assets. The company stands out from competitors by offering premium content, including in-depth reports and market analysis, which are accessible through subscriptions, advertising, and partnerships. The goal of The Block is to be a trusted source of information that empowers its clients to make informed decisions in the rapidly changing digital asset landscape.

New York City, New YorkHeadquarters

2018Year Founded

$3.4MTotal Funding

SEEDCompany Stage

Data & Analytics, Crypto & Web3Industries

51-200Employees

Benefits

Unlimited Paid Time Off

Remote Work Options

401(k) Company Match

Family Planning Benefits

Fertility Treatment Support

Wellness Program

Risks

Increased competition from CoinDesk could impact The Block's market share and growth.

Expansion into Asian markets may expose The Block to regional regulatory challenges.

Rapid growth may strain The Block's infrastructure, affecting service quality and reliability.

Differentiation

The Block offers comprehensive insights into digital assets, bridging traditional finance and technology.

It serves as a trusted moderator and authoritative voice in the digital assets space.

The Block's three pillars: news, research, and data, provide objective and timely information.

Upsides

The Block achieved 40% growth in pageviews and 33% rise in unique users recently.

Expansion into Asian markets opens new opportunities for audience and revenue growth.

The surge in institutional investment in cryptocurrencies increases demand for The Block's insights.

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