[Remote] Director of Marketing at Polar Analytics

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Data & Analytics, SaaS, eCommerceIndustries

Requirements

The Director of Marketing should have a proven track record of building and scaling demand generation engines, with experience in Account-Based Marketing (ABM) strategies. A strong understanding of various marketing channels, including outbound, paid social/search, content, and partnerships, is essential. Experience with AI in marketing campaigns and a background in the eCommerce or SaaS industry are highly desirable. The role requires leadership capabilities to manage a marketing team and a budget of approximately $1-2M.

Responsibilities

The Director of Marketing will own pipeline targets and lead all marketing efforts to achieve ARR milestones. This includes designing and executing a repeatable demand generation machine, experimenting with channels, and optimizing customer acquisition cost. A key responsibility is to lead the pivot to an ABM approach, defining target account lists and ICPs, and crafting multi-touch campaigns. Additionally, the role involves optimizing top-of-funnel activities, identifying and scaling new acquisition channels, and managing a team of three marketers.

Skills

Marketing Strategy

Demand Generation

Account-Based Marketing (ABM)

Pipeline Management

AI in Marketing

Outbound Marketing

SEO

Customer Acquisition

SaaS Marketing

eCommerce

Polar Analytics

Marketing analytics and data visualization platform

About Polar Analytics

Polar Analytics provides marketing analytics and data visualization solutions specifically designed for eCommerce brands. Their platform integrates various data sources, enabling clients to visualize key performance indicators (KPIs) and gain actionable insights. The platform automatically calculates important marketing metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV), which helps eCommerce businesses streamline their data management and enhance marketing strategies. Unlike competitors, Polar Analytics offers a user-friendly dashboard that consolidates data from multiple sources, eliminating the need for manual data handling. The company's goal is to empower eCommerce brands to make informed decisions that drive growth and efficiency through a subscription-based model that includes customizable features and dedicated support.

Paris, FranceHeadquarters

2020Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Consumer SoftwareIndustries

11-50Employees

Benefits

Paid Vacation

Health Insurance

Home Office Stipend

Company Equity

Flexible Work Hours

Risks

Increased competition from established platforms like Tableau and Looker threatens market share.

Emerging EU privacy regulations could complicate data integration for Polar Analytics.

Economic downturns may reduce budgets for analytics tools among small to medium eCommerce businesses.

Differentiation

Polar Analytics offers a comprehensive platform integrating multiple data sources for eCommerce.

The platform automatically calculates essential marketing metrics like CAC, ROAS, and LTV.

Polar Analytics provides a single dashboard, eliminating manual data exports and consolidations.

Upsides

Increased demand for real-time analytics in eCommerce boosts Polar Analytics' market potential.

Growing trend of AI-driven analytics tools aligns with Polar Analytics' advanced solutions.

Shift towards personalized marketing strategies enhances the need for Polar Analytics' segmentation capabilities.

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