Head of Marketing

Location Type: Remote Employment Type: Full-Time

Polar Analytics: The All-in-One Data Platform for Consumer Brands 🐻‍❄️

Polar Analytics simplifies data so brands can make smarter, faster decisions without the complexity of traditional tools. Powerful yet user-friendly, it gives DTC brands the insights they need to scale profitably.🚀

Our Mission: To help indie DTC brands compete and grow—faster and more profitably.

What Makes Polar Analytics Unique? 💎

• 🔥 4,000+ Brands and Growing: Scaled to 4,000+ active merchants (Jan 2025) and on track for 10,000+ this year.
• 💡 Cutting-edge tech, Built for Simplicity: Leverages the modern data stack to deliver enterprise-level insights—without the need for a data team.
• 💰 Backed by World-Class Investors: Raised $28.5M with Frst, Point9, and Chalfen Ventures, a top-tier B2B SaaS investor known for spotting future unicorns early.
• 👥 A Team of eCommerce Experts: Team brings experience from leading eCommerce SaaS platforms, united by a mission to build the next industry leader.

Position Overview

As Head of Marketing, you will own the pipeline and lead all marketing efforts to take Polar to our next ARR Milestones. This is a high-impact, high-ownership role reporting directly to our CEO. You’ll be joining a 32-person team with a great product (100% NRR, loved by customers) and huge organic momentum, but we need your expertise to unlock scalable acquisition and drive our Account-Based Marketing (ABM) strategy. If you love the idea of architecting a marketing machine in a product-market fit company – and reaping the rewards of that success – this role is for you.

Why Marketing @ Polar Analytics?

• Strong Foundation: Product-market fit with enthusiastic customers and primarily inbound growth to date (referrals, SEO).
• Big Challenge to Solve: Build a repeatable demand-gen engine to 10× pipeline. We’re pivoting to ABM and creative outbound plays (including leveraging AI in campaigns) to reach all our ideal customers.
• Make Your Mark: As our first marketing exec, you’ll set strategy, process, and culture for marketing. It’s a chance to leave a legacy by scaling a startup to its next milestone and beyond.
• Resources to Succeed: You’ll inherit a small team of 3 marketers (growth, engineering, content) ready to be led, a ~$1-2M marketing budget, and support from founders & advisors who deeply value marketing.
• Great Culture & Team: Join a no-ego, passionate team spread across North America and Europe. We believe in ownership, impact, and continuous learning, and we genuinely care about each other and our customers.

The Scope

Build & Scale Demand Generation Engine:

• Own our SQL/pipeline targets end-to-end.
• Design and execute a repeatable demand generation machine that efficiently converts spend into pipeline and revenue.
• Experiment with channels (outbound, paid social/search, content, partners) and optimize CAC for a faster payback.
• Ensure we have the campaigns, tools, and analytics in place to consistently hit our lead and pipeline goals.

Drive ABM Success:

• Lead our pivot to an Account-Based Marketing approach.
• Define our target account list and ICP, craft multi-touch campaigns (personalized outbound, targeted ads, content, events) to move accounts from Aware ➡️ Interested ➡️ Closed-Won.
• Operationalize the ABM playbook and iterate on it to open up pipeline from bigger mid-market accounts. Early success here will be critical to hitting our ambitious growth targets.

Optimize Top-of-Funnel & New Channels:

• Take our top-of-funnel to the next level. Currently, ~65% of our leads come via word-of-mouth and SEO (great, but not infinitely scalable).
• Identify and scale new acquisition channels – whether that’s creative outbound sequences, strategic partnerships (e.g., agency referrals), or novel campaigns (we’ve seen promising results with an AI-powered email outreach program that you can expand).
• Your goal is to unlock predictable lead flow beyond organic inbound.

Team Leadership & Cr... (Content truncated)