Marketing Lead

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Part TimeJob Type

UnknownVisa

Digital Marketing, Marketing SolutionsIndustries

Requirements

Candidates must possess a Bachelor's or Master's degree in Marketing, Business, Communications, or a related field, with a minimum of 5 years of progressive marketing experience, including at least 3 years in a leadership role. A proven track record in brand building, demand generation, and digital marketing is essential, along with hands-on experience with marketing tools like HubSpot, Google Analytics, Meta Ads, LinkedIn Ads, and SEO tools. Strong leadership, communication, and project management skills are required, and exposure to global markets is preferred.

Responsibilities

The Marketing Lead will develop and execute marketing strategies aligned with business goals, own brand positioning, messaging, and go-to-market plans, and manage the marketing budget for maximum ROI. Responsibilities include strengthening brand presence, overseeing content strategy, public relations, and internal communications, and ensuring brand consistency. The role involves leading SEO/SEM, paid media, email, social media, and influencer campaigns, driving lead generation and nurturing, implementing marketing automation and CRM strategies, and building, leading, and mentoring a marketing team. The Marketing Lead will also monitor and analyze marketing KPIs and campaign performance, and present reports and insights to senior leadership.

Skills

Marketing Strategy

Brand Positioning

Go-to-Market Plans

Marketing Budget Management

Digital Marketing

Content Strategy

Public Relations

Internal Communications

Brand Voice

SEO/SEM

Paid Media

Email Marketing

Social Media Marketing

Influencer Marketing

Lead Generation

Lead Nurturing

Marketing Automation

CRM

Team Leadership

KPI Analysis

Campaign Performance Analysis

HubSpot

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees