Senior Marketing Specialist - MarTech

United States

Apply with AI Apply

$96,000 – $153,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, Financial TechnologyIndustries

Requirements

Candidates should possess 3+ years of experience with Email Service Providers (ESPs) such as Braze, Iterable, or Salesforce Marketing Cloud, and have hands-on experience with Google Analytics and Tag Manager. Experience with customer data platforms like SimonData, Twilio Segment, or Tealium is required, along with knowledge of SQL and HTML/CSS for campaign support. A strong understanding of digital campaign performance metrics and marketing KPIs, clear communication skills with cross-functional teams, and excellent organizational and task management skills are also necessary. An interest in crypto and a willingness to learn about Kraken's products are essential.

Responsibilities

The Senior Marketing Specialist - MarTech will support the daily operations of key MarTech tools, including managing access, providing user support, and performing basic configurations. This role involves maintaining and updating documentation and process playbooks, collaborating with marketing stakeholders to gather requirements and translate them into platform configurations, and ensuring compliance with governance practices across marketing tools. The specialist will also work with engineering and analytics partners to support campaign tracking and measurement, contribute to QA and troubleshooting efforts for MarTech platforms and integrations, and participate in the evaluation and onboarding of new MarTech tools. Additionally, they will stay informed about marketing best practices and contribute to process improvements, with other duties as assigned.

Skills

Marketing Technology

CRM Operations

Lifecycle Marketing

Product Marketing

Marketing Tools

Cross-channel Communications

Personalization

Scalable Tools

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees