Growth Marketing Manager - Campaigns

Growth Marketing Manager - Campaigns

Employment Type: Full-time

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About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve: Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise: Closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia. It’s official: Bazaarvoice is a Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK!

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Position Overview

We are seeking a highly strategic and results-oriented Growth Marketing Manager - Campaigns to join our dynamic marketing team. Reporting into the Head of Global Campaigns, this pivotal role will be responsible for designing, orchestrating, and optimizing integrated marketing campaigns that drive pipeline creation, accelerate sales cycles, and enhance customer engagement across the entire user journey. The ideal candidate is a data-driven visionary with a deep understanding of multi-channel marketing, a knack for user psychology, and a proven ability to collaborate effectively with sales and field marketing teams. If you're passionate about transforming marketing efforts into measurable business growth, we want to hear from you!

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What You'll Do

Campaign Strategy & Execution

• Design, orchestrate, and optimize integrated marketing campaigns across all relevant channels (paid, owned, earned) to ensure synergy and cohesive messaging.
• Map and quality assurance test end-to-end user journeys for various personas.
• Identify key touchpoints and opportunities for optimization.
• Develop compelling Calls-to-Action (CTAs).

Campaign Activation & Enablement

• Develop and deliver clear campaign enablement kits to field marketing and sales teams, equipping them to amplify campaigns in-market.
• Facilitate strong cross-functional collaboration to ensure campaign alignment and effective lead follow-up.
• Leverage both inbound and outbound go-to-market (GTM) plays to fully maximize campaigns and high-performing content.

Data Analysis & Optimization

• Monitor and analyze campaign performance against defined KPIs, including lead volume, quality, conversion rates, and sourced and influenced pipeline and bookings.
• Heavily rely on data (CAC, LTV, conversion rates) to identify growth opportunities and report on ROI.

Collaboration & Cross-functional Alignment

• Work closely with sales to ensure lead quality, efficient handoff, and pipeline acceleration.
• Collaborate with cross-functional teams (e.g., content, design, sales enablement, product) to execute programs and ensure campaign alignment.

Content Development & Impact Analysis

• Write impactful ad, email, and landing page copy, as needed.
• Partner with the content team, offering valuable feedback on content performance, identifying strategic content gaps, and ensuring messaging consistently resonates with target audiences.

Reporting

• Report on lead generation, pipeline contribution, and conversion.