Growth Marketing Manager - Campaigns

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, E-commerce, Marketing TechnologyIndustries

Requirements

The ideal candidate is a data-driven visionary with a deep understanding of multi-channel marketing, a knack for user psychology, and a proven ability to collaborate effectively with sales and field marketing teams. Candidates should be passionate about transforming marketing efforts into measurable business growth.

Responsibilities

The Growth Marketing Manager - Campaigns will design, orchestrate, and optimize integrated marketing campaigns across all relevant channels to drive pipeline creation, accelerate sales cycles, and enhance customer engagement. This includes mapping user journeys, developing CTAs, creating enablement kits for sales and field marketing teams, and facilitating cross-functional collaboration. The role involves monitoring and analyzing campaign performance against KPIs, heavily relying on data to identify growth opportunities and report on ROI. Responsibilities also include writing ad, email, and landing page copy, partnering with the content team to provide feedback on content performance, identifying strategic content gaps, and ensuring messaging resonates with target audiences.

Skills

Growth Marketing

Campaign Management

Pipeline Creation

Sales Cycle Acceleration

Customer Engagement

Multi-channel Marketing

Data Analysis

Marketing Strategy

Bazaarvoice

Facilitates user-generated content for eCommerce

About Bazaarvoice

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content. The company provides tools that allow retailers and brands to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by offering a powerful content engine that amplifies the reach of client content across a vast retail network and integrates with social media platforms. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

Austin, TexasHeadquarters

2005Year Founded

$19.4MTotal Funding

POST_IPO_EQUITYCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.

Improve your community and b:generous - We believe in investing our time and money to support our communities globally.

Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.

Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.

Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.

Flexible work from home policies - The working world has changed. So have we.

Risks

Fake reviews and fraudulent content threaten Bazaarvoice's credibility and consumer trust.

Economic downturn reduces consumer spending on non-essential items, impacting demand.

Integration of Granify introduces risks in aligning AI-driven contextualization with existing systems.

Differentiation

Bazaarvoice leverages user-generated content to enhance consumer experiences and drive sales.

The company offers a powerful content engine that amplifies client content reach.

Strategic partnerships with social media platforms turn visual content into actionable purchase points.

Upsides

AI-driven personalization tools enhance user experience and increase engagement.

Growing concern over fake reviews boosts Bazaarvoice's authenticity verification processes.

Partnership with Attentive expands communication channels for personalized consumer interactions.

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