Manager, B2B Growth Marketing
Keeper SecuritySalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Marketing TechnologyIndustries
Requirements
Candidates should have 5-7 years of experience in integrated marketing, content marketing, or revenue marketing. A deep understanding of B2B marketing, including campaign development, messaging, and multi-channel strategy is required. Proven success executing marketing programs that influence pipeline and drive measurable results, strong organizational skills, and excellent verbal and written communication skills are essential. Familiarity with tools such as Seismic, Asana, Slack, and HubSpot, proficiency in Google Workspace, and experience in programmatic advertising or adtech industries are preferred.
Responsibilities
The Integrated Marketing Manager will align marketing initiatives with company objectives and go-to-market strategies. They will create messaging and collateral to empower sales teams, manage marketing assets for key agency events, and partner on internal and external email strategy and execution. Responsibilities also include collaborating on campaign strategy and execution for acquisition and retention, helping to shape the brand voice and market positioning, and monitoring, analyzing, and reporting on marketing effectiveness.
Skills
Integrated Marketing
B2B Marketing
Storytelling
Client-centric
Campaign Management
Content Creation
Collateral Development
Sales Enablement
Customer Engagement
Brand Elevation
Cross-functional Collaboration
Product Marketing
Corporate Marketing
Go-to-market Strategy
Messaging
Email Marketing
Event Marketing
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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