Content Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Energy, Utilities, BiotechnologyIndustries

Requirements

Candidates must have over 5 years of experience in content marketing, preferably within the technology or clean energy sectors, demonstrating the ability to be both hands-on and strategic. A strong belief in the power of storytelling for decarbonization, the capacity to communicate highly technical subjects accessibly, and a deep understanding of audience and buyer personas are essential. Proven experience in developing and executing content marketing strategies to achieve specific goals, excellent writing and editing skills, and strong project management capabilities are also required. The ideal candidate is a collaborative, cross-functional team player who can work independently on multiple projects.

Responsibilities

The Content Marketing Manager will lead the development of the annual content roadmap and content calendar, defining campaign objectives in partnership with various internal teams. They will oversee the content creation process for marketing campaigns and customer programs, managing external resources like agencies and freelancers. Responsibilities include developing high-quality assets such as white papers, case studies, and blog posts, auditing existing content for optimization opportunities, and managing paid media reporting to inform strategy. Additionally, the role involves maintaining the brand website, overseeing B2B email marketing and social media channels, and collaborating with internal teams to manage brand marketing resources and the EnergyHub content library.

Skills

Content strategy

Content development

Marketing campaigns

Customer marketing

White papers

Fact sheets

Case studies

Blog posts

Email copy

Video content

Social media

Ad copy

Project management

Data analysis

Content calendar

Content roadmap

Paid media

Owned media

EnergyHub

Manages distributed energy resources for utilities

About EnergyHub

EnergyHub helps utility companies manage the complexities of the energy grid, especially with electric vehicles (EVs) and distributed energy resources (DERs). Their main product, the Distributed Energy Resource Management System (DERMS) platform, uses artificial intelligence to optimize energy control at the grid edge, including features like Managed Charging for EVs. EnergyHub stands out by integrating with a wide range of partners and leveraging resources from its parent company, Alarm.com. The goal is to provide advanced grid services that enhance utility operations and customer satisfaction.

New York City, New YorkHeadquarters

2007Year Founded

$30.7MTotal Funding

GRANTCompany Stage

Automotive & Transportation, EnergyIndustries

51-200Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Paid Parental Leave

Gym Membership

Tuition Reimbursement

Risks

Increased competition from DERMS providers like AutoGrid and Enbala.

Rapid AI advancements may require significant investment to stay competitive.

Potential regulatory changes in California could impact virtual power plant profitability.

Differentiation

EnergyHub's DERMS platform optimizes grid edge management with AI technology.

The Managed Charging feature for EVs reduces infrastructure costs for utilities.

EnergyHub's deep partner ecosystem enhances its competitive edge in the energy market.

Upsides

Acquisition of Kapacity.io enhances demand-side flexibility in Europe.

Partnership with FranklinWH expands virtual power plant capabilities and customer engagement.

$1.5M grant supports virtual power plant expansion, focusing on low-income families.

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