Product Marketing Manager
Keeper SecuritySalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare Technology, Artificial Intelligence, SaaSIndustries
Requirements
The ideal candidate is a storyteller with empathy for customers and a belief in AKASA's purpose, capable of adapting communication to engage effectively. Experience in product marketing, GTM strategy, product planning, and launching products is essential. The role requires collaboration with R&D, sales, and marketing teams, as well as customer research and competitive analysis.
Responsibilities
The Product Marketing Lead will develop and execute product positioning, messaging, and launch strategies informed by customer research and market insights. They will create sales enablement materials, including collateral, presentations, website content, and case studies. Responsibilities include researching competitive positioning, developing sales battle cards, driving product launch planning and execution, and leading product discussions for customer events. The role also involves gathering customer feedback for product development, supporting product-related marketing campaigns, and ensuring consistent messaging across all channels.
Skills
Product Marketing
Go-to-Market (GTM) Strategy
Product Planning
Product Launching
Voice of Customer
Market Development
Product Positioning
Messaging
Sales Enablement
AI
Generative AI
Healthcare Revenue Cycle
AKASA
Automates revenue cycle management processes
About AKASA
AKASA offers technology solutions that enhance efficiency and revenue outcomes for healthcare organizations by using a mix of computer vision-based Robotic Process Automation (RPA), machine learning, and human-in-the-loop automation. Their services streamline complex Revenue Cycle Management (RCM) workflows, allowing healthcare staff to focus on more meaningful tasks. Unlike competitors, AKASA specifically targets operational inefficiencies in revenue cycle departments, helping clients like Methodist Health System achieve significant gross yield increases. The company's goal is to empower healthcare organizations to improve their operational efficiency and patient experience.
San Francisco, CaliforniaHeadquarters
2018Year Founded
$199.4MTotal Funding
SERIES_CCompany Stage
AI & Machine Learning, HealthcareIndustries
51-200Employees
Benefits
Flexible vacation policy.
Generous coverage for health, dental, and vision insurance.
Free membership to One Medical for you and your family.
Health FSA account.
Full employee coverage for life insurance.
401K plan.
Risks
Generative AI adoption may increase competition, eroding AKASA's market share.
Healthcare's cautious approach may slow adoption of AKASA's new technologies.
Integration with existing EHR systems may pose implementation challenges for AKASA.
Differentiation
AKASA uses AI to automate complex revenue cycle tasks in healthcare.
Their solutions decrease A/R days by 13% and increase efficiency by 86%.
AKASA's tailored AI models outperform generic models like GPT-4 by up to 40%.
Upsides
AKASA's GenAI solutions reduce prior authorization time by up to 50%.
Over 70% of healthcare organizations are exploring generative AI for revenue cycle management.
AKASA's Medical Coding enhances efficiency and accuracy in the $23B medical coding field.
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