[Remote] Product Marketing Lead at AKASA

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, Artificial Intelligence, SaaSIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market (GTM) StrategyProduct PlanningProduct LaunchingVoice of CustomerMarket DevelopmentProduct PositioningMessagingSales EnablementAIGenerative AIHealthcare Revenue Cycle

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the salary or compensation for the Product Marketing Lead role?

This information is not specified in the job description.

What are the key responsibilities for this role?

The role involves overseeing product positioning, messaging, and launch strategies by customer segment, developing sales enablement materials like collateral and case studies, working cross-functionally for consistent messaging, and researching competitive positioning.

What is the company culture like at AKASA?

AKASA is committed to building an inclusive workplace where everyone is welcome to bring their authentic selves, and it has been certified as a Great Place to Work for the past five years.

What kind of experience makes a strong candidate for this position?

Strong candidates will have expertise in product marketing, including developing GTM strategies, product positioning, messaging, competitive analysis, and cross-functional collaboration with sales, product, and marketing teams.

AKASA

Automates revenue cycle management processes

About AKASA

AKASA offers technology solutions that enhance efficiency and revenue outcomes for healthcare organizations by using a mix of computer vision-based Robotic Process Automation (RPA), machine learning, and human-in-the-loop automation. Their services streamline complex Revenue Cycle Management (RCM) workflows, allowing healthcare staff to focus on more meaningful tasks. Unlike competitors, AKASA specifically targets operational inefficiencies in revenue cycle departments, helping clients like Methodist Health System achieve significant gross yield increases. The company's goal is to empower healthcare organizations to improve their operational efficiency and patient experience.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$199.4MTotal Funding

SERIES_CCompany Stage

AI & Machine Learning, HealthcareIndustries

51-200Employees

Benefits

Flexible vacation policy.

Generous coverage for health, dental, and vision insurance.

Free membership to One Medical for you and your family.

Health FSA account.

Full employee coverage for life insurance.

401K plan.

Risks

Generative AI adoption may increase competition, eroding AKASA's market share.

Healthcare's cautious approach may slow adoption of AKASA's new technologies.

Integration with existing EHR systems may pose implementation challenges for AKASA.

Differentiation

AKASA uses AI to automate complex revenue cycle tasks in healthcare.

Their solutions decrease A/R days by 13% and increase efficiency by 86%.

AKASA's tailored AI models outperform generic models like GPT-4 by up to 40%.

Upsides

AKASA's GenAI solutions reduce prior authorization time by up to 50%.

Over 70% of healthcare organizations are exploring generative AI for revenue cycle management.

AKASA's Medical Coding enhances efficiency and accuracy in the $23B medical coding field.

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