Cresta

Digital Marketing Manager

San Francisco, California, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Position Overview

  • Location Type: [Not Specified]
  • Job Type: [Not Specified]
  • Salary: [Not Specified]

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.

Responsibilities

  • Plan, execute, and optimize performance-driven campaigns across Google, LinkedIn, Bing, etc.
  • Own ad operations including targeting, creative uploads, conversion tracking, and budget pacing
  • Build and present performance reports, partnering with Marketing Ops to ensure accurate data pipelines, revenue attribution, and actionable insights
  • Collaborate cross-functionally with the Demand Generation, Content, Creative, and Sales teams to bring the digital advertising components of integrated campaigns to life—ensuring alignment across channels and execution against campaign goals
  • Stay up to date on channel best practices, experimenting with new formats and strategies
  • Partner with the SDR team to align on lead follow-up, optimize conversion workflows, and support opportunity creation.

Qualifications

  • 3+ years of experience running digital advertising, ideally in B2B SaaS
  • Deep understanding of advertising across multiple platforms (LinkedIn, Google, and Bing)
  • Strong analytical skills and comfort with data, spreadsheets, and reporting tools
  • Experience with marketing tools like Salesforce, Hubspot, or similar platforms
  • Ability to balance multiple projects in a fast-paced environment
  • Enthusiasm for testing, learning, and iterating quickly
  • Experience with Salesforce, HubSpot, Google Ads, and LinkedIn Campaign Manager

Unique Opportunity

Cresta’s digital marketing program is still in its early stages — we’re just beginning to scale our Google and LinkedIn advertising and are launching new programs like Bing. This is a rare opportunity to shape a high-impact function from the ground up. You’ll get your hands on all things digital marketing quickly and have the freedom to test, iterate, and build.

Perks & Benefits

  • Variety of medical, dental, and vision plans.
  • Flexible vacation time.
  • Paid parental leave.
  • Monthly Gym & Phone allowance.
  • Work from home office stipend.
  • Lunches and dinners included for in-office employees via Grubhub.

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Skills

Google Ads
LinkedIn Ads
Bing Ads
Performance Marketing
Campaign Optimization
Data Analysis
Reporting
Cross-Functional Collaboration

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Palo Alto, CaliforniaHeadquarters
2017Year Founded
$268.5MTotal Funding
SERIES_DCompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.
Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.
Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.
The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.
Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.
Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.
Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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