Digital Marketing Manager

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing & AdvertisingIndustries

Requirements

Candidates should have 3+ years of experience running digital advertising, ideally in B2B SaaS, and a deep understanding of advertising across multiple platforms such as LinkedIn, Google, and Bing. Strong analytical skills and comfort with data, spreadsheets, and reporting tools are required, along with experience using marketing tools like Salesforce, Hubspot, or similar platforms.

Responsibilities

The Digital Marketing Manager will plan, execute, and optimize performance-driven campaigns across Google, LinkedIn, and Bing, owning ad operations including targeting, creative uploads, conversion tracking, and budget pacing. They will build and present performance reports, partnering with Marketing Ops to ensure accurate data pipelines and actionable insights, and collaborate cross-functionally with Demand Generation, Content, Creative, and Sales teams to align on integrated campaigns. The role also involves staying up to date on channel best practices, experimenting with new formats and strategies, and partnering with the SDR team to align on lead follow-up and optimize conversion workflows.

Skills

Google Ads

LinkedIn Ads

Bing Ads

Performance Marketing

Campaign Optimization

Data Analysis

Reporting

Cross-Functional Collaboration

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Palo Alto, CaliforniaHeadquarters

2017Year Founded

$268.5MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.

Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.

Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.

The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.

Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.

Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.

Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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