Senior Director, Demand Generation
VersapaySalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Customer Relationship Management, Software, Biotechnology, Artificial IntelligenceIndustries
Requirements
The Head of Demand Generation should be a data-driven strategist with experience in building and leading a high-performing engine for pipeline creation and revenue growth. They must be able to design and execute integrated programs, leverage insights for continuous optimization, and align with company goals to maximize ROI. Experience with digital events, webinars, advertising (Google, LinkedIn), SEO, ABM, and email marketing/marketing operations is required.
Responsibilities
The Head of Demand Generation will develop and execute an end-to-end demand generation strategy, building multi-channel programs to drive pipeline growth and achieve revenue targets. Responsibilities include creating and managing digital events and webinars for lead generation and nurturing, leading targeted advertising and SEO efforts to maximize reach and conversion, designing and implementing an ABM strategy for key accounts, and driving email marketing and marketing operations to optimize lead nurturing and engagement.
Skills
Demand Generation
CRM
AI
Automation
Customer Experience
Messaging Channels
Product Innovation
Team Scaling
Business Growth
Kustomer
Customer service platform for businesses
About Kustomer
Kustomer provides a customer service platform that helps businesses improve their customer interactions across various channels such as phone, email, chat, text, social media, and messaging. The platform allows for fast and personalized service by giving agents complete visibility into customer information, enabling seamless conversations. Kustomer incorporates intelligent automation and offers no-code customization, allowing businesses to quickly adapt to changes and maintain high service levels. Unlike many competitors, Kustomer focuses on serving growing brands that want to build strong customer relationships to enhance business outcomes. The company's goal is to improve customer satisfaction and operational efficiency through its subscription-based SaaS offerings.
New York City, New YorkHeadquarters
2015Year Founded
$227.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees
Benefits
Holistic wellness, including physical and mental health services
Paid leave for new parents
Support for family planning, including adoption and surrogacy assistance, and baby cash to help with newborn expenses
Flexible spending account for dependent care so you can pay care expenses for a child or parent with pre-tax money
Personalized assistance navigating all of the information, resources, and programs available to support your family care needs
Competitive retirement plan
Life insurance and survivor support
Equity awards
Complimentary access to TurboTax
On-site or video tax consultations to answer your questions
Legal support through Hyatt Legal for you and/or your parents if you need it
Join a Life@ Club—or create your own. A unique program that supports you in building meaningful connections at Facebook
Join a Facebook Resource Group and be a catalyst for ensuring a fully inclusive and open environment that provides opportunities for everyone to contribute to Facebook’s success
Generous paid time off
A 30-day paid break every five years
Leave programs so that you can take the time you need to care for yourself or your family when you need it
Risks
Integration challenges with WhatsApp could disrupt services if not managed well.
AI tools may face regulatory scrutiny in regions with strict AI regulations.
Reliance on AI could lead to dissatisfaction if complex queries aren't handled effectively.
Differentiation
Kustomer offers a unified timeline view for seamless omnichannel customer service.
The platform provides no-code customization, allowing quick adaptation to business changes.
Kustomer integrates AI tools like KIQ Customer Assist to enhance service efficiency by 45%.
Upsides
Integration with WhatsApp expands Kustomer's reach to over 2 billion users.
Recent $60M funding boosts Kustomer's resources for product and market expansion.
CRM Powered Proactive Messaging improves customer engagement and satisfaction.
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