Senior Director, Demand Generation
VersapayFull Time
Senior (5 to 8 years)
The Head of Demand Generation should be a data-driven strategist with experience in building and leading a high-performing engine for pipeline creation and revenue growth. They must be able to design and execute integrated programs, leverage insights for continuous optimization, and align with company goals to maximize ROI. Experience with digital events, webinars, advertising (Google, LinkedIn), SEO, ABM, and email marketing/marketing operations is required.
The Head of Demand Generation will develop and execute an end-to-end demand generation strategy, building multi-channel programs to drive pipeline growth and achieve revenue targets. Responsibilities include creating and managing digital events and webinars for lead generation and nurturing, leading targeted advertising and SEO efforts to maximize reach and conversion, designing and implementing an ABM strategy for key accounts, and driving email marketing and marketing operations to optimize lead nurturing and engagement.
Customer service platform for businesses
Kustomer provides a customer service platform that helps businesses improve their customer interactions across various channels such as phone, email, chat, text, social media, and messaging. The platform allows for fast and personalized service by giving agents complete visibility into customer information, enabling seamless conversations. Kustomer incorporates intelligent automation and offers no-code customization, allowing businesses to quickly adapt to changes and maintain high service levels. Unlike many competitors, Kustomer focuses on serving growing brands that want to build strong customer relationships to enhance business outcomes. The company's goal is to improve customer satisfaction and operational efficiency through its subscription-based SaaS offerings.