Brand Marketing Lead

Remote

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$160,000 – $200,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, Biotechnology, MarketingIndustries

Requirements

Candidates should have a proven track record of creating campaigns that break through the noise and hands-on experience with token marketing and generating buzz around launches and narratives. They must be comfortable experimenting with various content formats, shipping fast, and possess deep familiarity with crypto culture, especially Twitter, Telegram, and Discord. Exceptional short-form writing ability, a witty and sharp style tuned to a crypto-native audience, and a creative mind that pushes boundaries are essential.

Responsibilities

The Brand Marketing Lead will expand Succinct's brand identity through bold, creative campaigns that go beyond social media, and accelerate follower growth and engagement across all social platforms, with a special focus on Crypto Twitter. Responsibilities include creating and executing unique marketing stunts, activations, and storytelling moments, monitoring and engaging with the community in real time, identifying and jumping on emerging trends, memes, and narratives, and partnering with internal teams on product launches, token updates, and ecosystem initiatives.

Skills

Brand Marketing

Campaign Management

Content Creation

Social Media Marketing

Crypto Marketing

Community Engagement

Digital Marketing

Creative Strategy

Brand Development

Public Relations

Succinct

Enhances blockchain interoperability and efficiency

About Succinct

Succinct.xyz focuses on improving blockchain technology, particularly in interoperability and efficiency. The company develops tools and protocols that enhance the performance of blockchain networks. One of their main products is a verifiable proof of Bitcoin block headers, which allows users to verify blockchain data without downloading the entire blockchain, speeding up the process. Another key offering is "Telepathy," a decentralized zkSNARK interoperability protocol for Ethereum, enabling secure communication between different blockchain networks. Additionally, they provide a gas-efficient on-chain light client for Ethereum's Proof of Stake system, which reduces the resources needed for transaction verification. Succinct.xyz differentiates itself by offering advanced solutions that help clients achieve better efficiency and interoperability in their blockchain operations, aiming to support developers, enthusiasts, and enterprises in the blockchain space.

San Francisco, CaliforniaHeadquarters

2022Year Founded

$53.5MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Crypto & Web3Industries

11-50Employees

Risks

Competition from Polkadot and Cosmos may impact Succinct's market share.

Rapid zkSNARK technology evolution could render current offerings obsolete without innovation.

Regulatory scrutiny on cross-chain transactions may pose compliance challenges for Succinct.

Differentiation

Succinct offers the first decentralized zkSNARK interoperability protocol for Ethereum, enhancing security.

Their verifiable proof of Bitcoin block headers improves light node syncing efficiency.

Succinct's gas-efficient on-chain light client reduces computational resources for Ethereum's PoS system.

Upsides

Partnership with Mantle Network positions Succinct as a leader in ZK validity rollup technology.

Collaboration with OP Labs advances Ethereum's layer-2 solutions, enhancing Succinct's market position.

$55 million funding round supports accelerated development of zero-knowledge proof infrastructure.

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