Principal, B2B Product Marketing
PaytientFull Time
Expert & Leadership (9+ years)
Key technologies and capabilities for this role
Common questions about this position
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Key skills include Account-Based Marketing (ABM), demand generation, cross-functional collaboration with sales and customer success, data-driven optimization using CRM and marketing automation tools, and leveraging AI for personalization.
Planera has a dynamic, smart, and spirited culture, committed to solving critical problems for general contractors and project owners in the construction tech space.
A strong candidate is passionate about marketing strategy, sales alignment, and customer value in construction tech, with experience in ABM, multi-channel campaigns, and engaging construction professionals like project managers and executives.
High-resolution satellite imagery subscription service
Planet captures high-resolution satellite images of the Earth using a fleet of small satellites called Doves. These satellites provide near-daily, detailed imagery across eight different bands, allowing clients to monitor environmental changes, manage resources, plan urban developments, and respond to disasters. The company operates on a subscription-based model, giving clients access to a vast library of images and data analytics tools. This approach ensures consistent revenue as clients require ongoing updates. Planet differentiates itself by offering customized solutions and educational resources through Planet School, helping users effectively utilize their platform. The goal of Planet is to be a leader in the geospatial intelligence market, providing valuable insights through frequent and detailed Earth observation.