GTM Marketing Lead
Built TechnologiesSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Construction Technology, Software/Tech StartupIndustries
Requirements
Candidates should have 5 years of B2B marketing experience with at least 2 years focused on Account-Based Marketing (ABM) and/or Demand Generation, ideally in high-growth SaaS or vertical-specific industries like construction tech. They should possess a strong understanding of complex B2B sales cycles and the dynamics of cross-functional GTM teams, familiarity with tools such as Salesforce, HubSpot, Apollo, LinkedIn, and AI/ABM platforms, and strong writing skills to translate technical value propositions into compelling narratives. A Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field is required. Experience marketing to construction professionals or working with GTM teams targeting ENR Top 400 GCs is a plus.
Responsibilities
As the Marketing Manager, you will be primarily focused on Account-Based Marketing and Demand Generation, developing and executing tailored marketing strategies to drive engagement and pipeline growth within Planera’s most strategic accounts. You will partner with Regional Sales Managers and Customer Success to identify priority accounts, gather insights, and define success metrics. You’ll orchestrate multi-channel campaigns including email, personalized content, field events, social media, and digital ads designed to influence buying committees within target accounts, leveraging CRM and marketing automation tools to measure campaign performance and iterate strategies. You will also craft compelling, account-specific content, collaborate on conferences and field events, engage with stakeholders, conduct trend analysis, and utilize AI-driven personalization to scale engagement strategies across target accounts.
Skills
Account-Based Marketing
Demand Generation
Campaign Development
Content Personalization
Social Media
Sales Enablement
Cross-Functional Collaboration
Strategic Planning
Planet
High-resolution satellite imagery subscription service
About Planet
Planet captures high-resolution satellite images of the Earth using a fleet of small satellites called Doves. These satellites provide near-daily, detailed imagery across eight different bands, allowing clients to monitor environmental changes, manage resources, plan urban developments, and respond to disasters. The company operates on a subscription-based model, giving clients access to a vast library of images and data analytics tools. This approach ensures consistent revenue as clients require ongoing updates. Planet differentiates itself by offering customized solutions and educational resources through Planet School, helping users effectively utilize their platform. The goal of Planet is to be a leader in the geospatial intelligence market, providing valuable insights through frequent and detailed Earth observation.
San Francisco, CaliforniaHeadquarters
2010Year Founded
$617.1MTotal Funding
IPOCompany Stage
Data & Analytics, AerospaceIndustries
1,001-5,000Employees