[Remote] Lifecycle Marketing Manager at Earnest

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Consumer Finance, Education FinanceIndustries

Skills

Key technologies and capabilities for this role

Email MarketingLifecycle MarketingCampaign StrategyAudience SegmentationData AnalysisBusiness Intelligence (Looker, Tableau)Regulatory Compliance (CAN-SPAM, TCPA, CPPA)

Questions & Answers

Common questions about this position

What is the salary for the Lifecycle Marketing Manager role?

This information is not specified in the job description.

Is this a remote position, or do I need to come into the office?

This is a hybrid role in the San Francisco Bay Area or Salt Lake City, UT area, with flexible remote work but a requirement for 3 consecutive days per month in the Oakland or Salt Lake City office for team collaboration.

What skills and experience are required for this position?

Candidates need 5+ years in B2C email or lifecycle marketing, 3+ years developing lifecycle/CRM programs, experience in audience segmentation using database and real-time data, strong data analysis skills with tools like Looker or Tableau, and knowledge of regulations like CAN-SPAM, TCPA, and CPPA.

What is the company culture like at Earnest?

Earnest focuses on making higher education accessible and affordable through student loans, refinancing, and scholarships, with a pay philosophy that takes pride in compensating employees well.

What makes a strong candidate for this Lifecycle Marketing Manager role?

Strong candidates will have 5+ years in B2C email or lifecycle marketing, proven experience building CRM programs, data analysis expertise, and regulatory knowledge, with preferred experience in Braze and bonus points for tools like ExactTarget or Twilio.

Earnest

Provides low-interest student and personal loans

About Earnest

Earnest provides financial services focused on student loan refinancing, private student loans, and personal loans. The company uses advanced data analysis and underwriting software to assess each client's financial situation, allowing them to offer low-interest rates tailored to individual needs. Clients can select flexible repayment plans that suit their financial circumstances, making it easier to manage their debt. Unlike many competitors, Earnest continuously adjusts its rates based on market conditions to remain competitive. The goal of Earnest is to help financially responsible individuals effectively manage their educational and personal debt.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$123.5MTotal Funding

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees