Lifecycle marketing manager
PersonaSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Consumer Finance, Education FinanceIndustries
Requirements
Candidates should possess 5+ years of experience in business-to-consumer email marketing or lifecycle marketing, with at least 3 years specifically focused on developing lifecycle/CRM engagement programs. They should also have experience in audience segmentation and targeting utilizing database information and real-time event data, along with strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau, and understanding of regulatory and privacy requirements including CAN-SPAM, TCPA, and CPPA.
Responsibilities
As the Lifecycle Marketing Manager, you will provide senior leadership with campaign performance reports and data-driven recommendations for optimization, own all aspects of campaign strategy, creative briefing, audience segmentation, journey pathing, execution, A/B testing, analytics measurement, and performance readouts, and be responsible for building out Earnest’s initiatives across consumer finance products to drive conversion, acquisition, revenue, and engagement while fostering innovation and growth.
Skills
Email Marketing
Lifecycle Marketing
Campaign Strategy
Audience Segmentation
Data Analysis
Business Intelligence (Looker, Tableau)
Regulatory Compliance (CAN-SPAM, TCPA, CPPA)
Earnest
Provides low-interest student and personal loans
About Earnest
Earnest provides financial services focused on student loan refinancing, private student loans, and personal loans. The company uses advanced data analysis and underwriting software to assess each client's financial situation, allowing them to offer low-interest rates tailored to individual needs. Clients can select flexible repayment plans that suit their financial circumstances, making it easier to manage their debt. Unlike many competitors, Earnest continuously adjusts its rates based on market conditions to remain competitive. The goal of Earnest is to help financially responsible individuals effectively manage their educational and personal debt.
Key Metrics
San Francisco, CaliforniaHeadquarters
2013Year Founded
$123.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees