Lifecycle Marketing Manager

Position Overview

• Location Type: Hybrid (San Francisco Bay Area or Salt Lake City, UT area)
• Employment Type: Full-time
• Salary: Not specified.
• Mission: To make higher education accessible and affordable for everyone by empowering students with financial support and debt repayment tools.
• Company: Earnies (focused on student loans, refinancing, and scholarships)
• Brief Description: The Lifecycle Marketing Manager will be responsible for developing and executing lifecycle marketing campaigns to drive conversion and acquisition of Earnest products and services, focusing on strategic planning, campaign optimization, and driving revenue and engagement.

Requirements

• Experience: 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment.
• Lifecycle Program Experience: 3+ years of experience developing lifecycle/CRM engagement programs.
• Audience Segmentation: Experience in audience segmentation and targeting using database information and real-time event data.
• Data Analysis: Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau.
• Regulatory Knowledge: Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA).

Responsibilities

• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
• Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.
• Build out Earnest’s most important initiatives across consumer finance products.
• Ensure flawless campaign execution, delivering revenue and engagement.
• Be a driver of innovation and growth within the lifecycle marketing space.

Application Instructions

• Not specified.

Company Information

• Location: San Francisco Bay Area or Salt Lake City, UT area.
• Remote Work: Flexible, with a requirement for 3 consecutive days per month in the Oakland or Salt Lake City office for team collaboration.
• Pay Philosophy: Takes pride in compensating employees well.

Preferred Skills & Tools

• Preferred: Experience with Braze.
• Bonus Points: Experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github.